New MIT Media Lab identity by Pentagram(

over 6 years ago from João Alfaiate, Product Designer at Enough Pepper

  • Adrian HowardAdrian Howard, over 6 years ago


    Don't get me wrong I like the old generative logo, but — is it really fit for purpose?

    How you do you supply the logo to somebody else when requested? How does it deal with the sub-brands of the different departments? How do you deal with the general public not recognising different instances as "the same logo"?

    Also, as much as I liked the generative one, it worked quite poorly at small sizes IMHO, and really sucked when pushed into B&W.

    As a piece of art, and as an interesting experiment I like the old generative one.

    As a piece of design fit for purpose — I much prefer the new one.

    5 points