• Robin SchwartzRobin Schwartz, over 6 years ago

    Hi Rob! Flurry and GA provide traditional analytics solutions. They measure key metrics such as new users, what OS they’re using, active users, geographic breakdown, etc. and they do it quite well.

    But, if you want to dive into the user behavior and user experience, their solution won’t tell the the full story since they emphasize the numbers instead of the reasons. So, you’ll understand the ‘what’ and not the ‘why’. For example, you may detect that you have a low user retention, but you won’t understand why users are not returning to use your app.

    By applying the use of visual mobile analytics tools, you will be able to see the WHY, by diving deep into the user experience & behavior, and essentially seeing the app through users’ eyes.

    I work at Appsee – http://www.appsee.com – where we provide a visual mobile analytics solution. Appsee helps app developers understand how their users interact with their apps by providing an extensive user experience & user behavior analytics platform and analytics reports. Among the unique key features included in our solution are user recordings, touch heatmpas, UI analysis, real-time in-app analytics and more.

    Hope this helps!

    Happy to answer any additional questions you may have.

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