The more I understand UX design, the more pessimistic I am about the future of advertising agencies(

almost 6 years ago from Murat Mutlu, Product Designer, co-founder of @marvelapp

  • Alex PaxtonAlex Paxton, almost 6 years ago (edited almost 6 years ago )

    Going to design school in Los Angeles I quickly realized a lot of my opportunities would be at Ad Agencies. I tried working with smaller agencies and found that I held fundamentally different views than people there and it caused a lot of friction. I cared about the user's needs instead of the client's needs and it made me realize I was in the wrong place. Having switched focus to startups and their products I've been much happier, and have never once looked back.

    It seems like a lot of agencies try to be one stop shops for their clients to maximize profits, and these days a lot of clients want apps or something app-like to market their products, so it's only natural for agencies to find their way into the space. I don't think this move is inherently good for bad, it just means we need to be a bit more educated before hopping on board with an agency expecting to do UX work

    3 points