Marc Eglon

Marc Eglon

Owner, Hackerpreneur Magazine http://hackerpreneur.co Joined about 6 years ago

  • 2 stories
  • 5 comments
  • 6 upvotes
  • Posted to Norway’s Sleek New Passport Design, Nov 19, 2014

    When the passport is held under a UV light, a scene of the Norwegian landscape turns from day to night, revealing swirls meant to evoke the spectacular northern lights, and hidden text appears.

    2 points
  • Posted to Ask DN: Forum about Sketch?, Nov 18, 2014

    Looks to me like you have all the research you need : )

    I'd love to see this. Was also just about to suggest Telescope as a platform and noticed Sacha already mentioned it below.

    FWIW I'm not a fan of reddit / FB groups / G+ and think it deserves it's own platform.

    0 points
  • Posted to Show DN: Letterlist - A Better way to Discover Amazing Newsletters, in reply to Namit Chadha , Nov 18, 2014

    Based on feedback like yours, I plan to add some examples before requesting users to signup, and I'll monitor the impact on conversion quality.

    I'd hoped I'd answered that in my previous answer, but guess I was unclear so here's a bit more detail.

    The way the platform works is that once signed in, users can subscribe to newsletters with one click using the email they submitted. So it's important that those emails are verified before accessing the newsletters. Last thing I want is to send junk email addresses to my favourite newsletter publishers.

    So the number one priority is to verify the email quickly and show users how it works through the live oboarding. I think this is the best way to understand the product.

    I took a punt that requesting an email for a newsletter subscription service would be a low-friction transaction given that the whole concept is based around email.

    And tbh, for a first-run test, uptake was way beyond what I expected, so I think the decision was the right one.

    Finally, by eliminating some elements (like showing examples before signup), I also learned how important they can be. If these feautures were always there, I'd never have received feedback like yours indicating that some people need more detail before submitting an email.

    0 points
  • Posted to Show DN: Letterlist - A Better way to Discover Amazing Newsletters, in reply to Jim Silverman , Nov 18, 2014

    Yeah, it's not for everyone. What CTA would work for you?

    0 points
  • Posted to Show DN: Letterlist - A Better way to Discover Amazing Newsletters, in reply to William Sun , Nov 17, 2014

    Sure thing William. When you sign up, you'll be shown some hand-picked newsletters and if you choose to subscribe to them, you can click a button sign up (no need to enter your email again). We'll also follow up via email to let users know when we add fresh newsletters.

    I took the decision to limit the details upfront and instead, demonstrate how it works through the on-boarding process..

    But you're not the first person to ask for more details and I plan to test adding additional info upfront to see if it has an impact.

    Thanks a million for your feedback. Truly appreciate it.

    1 point
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