A little self-promotion here. My frontend developer friend and I are both looking for new projects in web and/or visual identity design and development.

We're up for hire together or separately. This little website is an experiment of sorts in pitching both of us without calling ourselves an agency.

• Cereal
• The Paris Review
• The Alpine Review

We're hiring an editorial & marketing designer at Keaton Row! Email me a link to your portfolio: will@keatonrow.com

Just this morning while I was riding into work, I thought, "I wish my bike was connected to the internet."

Regarding the site, though—I'm curious why this was given a typical landing page treatment, rather than some expanded, informative shoppable product page. 'Order Now' leads to a weirdly asynchronous experience. I was expecting to begin a purchase or checkout flow—not to be taken to a really, really weird order-summary-in-product-customizer page with a "Continue to shipping" CTA. Looks and feels like the backend of an e-com platform, not the front—like I'm making selections in a CMS or something.

Photography and photo treatment on the landing page is nice.

Word is bond.

Right? Bridge and Finder are enough for me.

Ello L.

Yeah.

That said, this post preceded the popular one by one minute.

There's just no beating analog controls and tactile feedback. Touchscreens are great and impressive and all, but they simply aren't appropriate for most things. "The invisible interface" and all that.