It’s 2020, but instead of flying cars we have a global pandemic and Trevor from marketing asking if you could re-send him that logo you sent him last week.

We don’t know anything about vaccines, so we figured we’d solve the logo thing instead.

To be fair, when your brand assets are spread across the four corners of the web, it’s hard to keep track. Guidelines are in Keynote or Slides (except for the PDFs in Dropbox). Photos are in Drive, icons are in Figma, and the logos are in a WeTransfer link that’s about to expire. As for project files... your best bet is to brew some strong coffee, open your inbox, and start scrolling.

Finding the right logo or photo, staying up to date with changes, or being inspired by your team’s work should be as easy as finding a great show on Netflix. So over lockdown we’ve been working with creatives at Disney, Uber and Nordstrom to develop a new approach to brand asset management.

With Niice 3.0 you can build a home for your brand, bringing all your guidelines, libraries and projects together in one place. So instead of sending Trevor 16 links, 7 PDFs, 3 Figma invites and a partridge in a pear tree... you can send him a single link, where your brand lives.

Does that sounds like something your team needs?

Thanks Andy! That's great to hear :)

We're starting to beef up our file support for the new 'Studio' plan, and Sketch is definitely on the wishlist :) In the meantime, you can drag designs directly into Niice from Sketch like this

And I hear you on the copy+paste support, something we need to look into.

Four years ago this week, we launched the first version of Niice (known internally as Vanilla Niice). Since then we’ve learned a lot about how creative teams of all shapes and sizes collaborate, and the common problems we all face.

The creative process is a conversation, and when creative projects fail it’s rarely due to a shortage of ideas or talent; it’s because communication breaks down. This makes sense when you consider that all of our communication tools were designed for words, not pictures.

We believe there's a need for a tool that’s designed for free-flowing, creative discussions; that enables us to present & critique our ideas in a visual way without having to be in the same room at the same time, or even the same timezone.

So today we’re launching Niice 2: a canvas for creative discussion. It’s a feedback tool that’s easier than email, and a smart, shared visual library for your team.

I like Niice, but then I’m biased ;)

Do you mean Niice.co? ;)

That's interesting, so getting in touch with press and saying "we've been featured on Product Hunt" makes it more newsworthy? I really suck at all that kind of stuff... I'd rather design a new feature than write a press release, which leads to us having a bunch of cool stuff nobody knows about :D

Good question, I'm trying to think how we could figure that out... the only tracking we have in the app is through Intercom, which tends to be pretty terrible for that kind of analysis.

That's fair feedback, and pricing is always tricky. We have to make a living, but it's up to us to ensure the functionality is worth the price of entry. For folks who spend hours putting together boards for presentations, Niice is a huge timesaver, but if that's not a painpoint for you then you're not going to get the same value.

It's up to us to keep increasing the value of the product so it's worth upgrading to more people, but don't worry... you'll always be able to use it for free too :)

That's odd... we're not likely to have any images tagged with your name but when I do a search for Apple it gives me quite a few results:

Could you send me an email at chris@niice.co and we'll try and figure out what's broken for you?