Thanks for the insightful response Mikael!

Hey Mikael - I'm a big fan of all your team's work, but one that really impressed me was the Crew Cafe in Montreal. I visited a few months ago and was blown away by the beauty of the space and the experience of working for a few hours there.

I know with the recent restructuring you're probably not working on Crew Cafe as much, but I still wanted to ask - what drove your team to take such an ambitious step, in not just building a co-working space, but also a full service cafe? What were some of the learnings and challenges along the way?

Thanks.

I now work there but I swear I was really into The Creator Class videos even before joining. We make videos about art, design, and creator culture.

Fascinating read. As a Korean-born Canadian, design culture in Korea is something that I've been curious about for a while. Thanks for writing this!

https://jeffshin.com/sup

That's what I thought too, but the video is on an official Ford channel.

This is such a dope concept. Well done.

A comment from a discussion on HN is very good:

This may be a little cynical but: "With our culture of bringing our whole selves to work and seeing team as family, with shared values we live by,..."

In the American business world, you are an employee until you aren't. Confusing being an employee with being "family" is a mistake, both for the company and the employee.

When times get bad, companies do what it takes to survive, including throwing employees overboard. That's just a fact.

Buffer may have thought it was different, but that flow-chart of how they decided who to layoff was entirely about how an employee can help the company, not how the layoff would affect the employee. That's not how normal families make decisions.

I have no problem with any of that, but anyone who thinks that way has another thing coming.

All of this isn't to say that Buffer was thoughtless or callous in how they handled it. From the outside, it looks like one of the better handled layoffs I've seen.

But still. Don't confuse your job with your family. It's a business relationship that is only maintained as long as it is in both side's interest to do so.

Relevant

I think the biggest concern is precedent. If Apple complies here, then it creates precedent that may allow other judges in other cases to order Apple to do the same, but for a different UDID.