So awesome! Just signed up and can't wait for the first challenge. :)

So it's almost been a year and this hasn’t been fixed yet. I ran into this today for the first time and just spent 3 hours trying to figure out what was going on. :(

I was thinking the same thing.

I completely agree. It’s the same dilemma that we’re currently struggling with at my company for our rebrand (we want to be fun, but not too fun, buttoned up, but not too buttoned up).

Yes! Settlers is awesome. I’ll have to check out Dominion and Citadels.

This is awesome!

This is so beautiful, Anthony!

Every business owner who is in tune with his/her business should have a clear idea of what holes may be causing the ship to sink.

That's where forecasting and projections come in when making budgets and goals for each quarter. It's our job as designers (if we want these clients) to ask questions that help them discover opportunities where they can be making more money.

So for a website (or even a logo), you wouldn’t guess on their behalf, you'd ask them a series of questions:

1. "How many leads per day (or week/month) do you think you're missing out on not having a website?"

2. "Okay, so you think you're missing out on x leads per day by not having a website, right?"

3. "How many conversions do you usually get for x number of leads per day?"

4. "So y conversions for x number of leads. Got it. And how much money does your business make when a lead converts?"

5. "I see. So you're saying that you make y amount of money when a lead converts, is that right?"

Keep in mind, these are numbers that they're giving to you, because you're asking the right questions. From there, you can do a quick back of the napkin calculation for them on the spot that helps them connect the dots while also seeing your service as valuable.

As a business owner, it's hard to justify a cost for anything unless you can see a value in it. Most of us don't come with value–we just come with design and ask for money without empathizing with their needs.

UserConf is awesome. Definitely excited for 99u, as well as Smashing Conference. I'm also looking forward to An Event Apart.