"Free forever"

Small print: "I collect a 1% fee on credit card payments"

I'm getting mixed messages from the website. It opens with a big header: insanely simple invoicing. Then you're presented with a phone graphic that while beautiful, is too small and complex to see anything meaningful. I think this site would benefit from taking the interface out of the phone and making it a little more abstract but larger.

The copy also screams difficult. Again the page starts out with how simple the app is but then requires 7 paragraphs to explain why it's so simple. Less is going to be more here.

Also your CTA is so dang small. Bump everything up! There's no harm in that.

I used this product during my freelancing days. I really appreciated how stripped down it is. It does all the maths and allows you to export it as a neatly designed PDF. It took the headache out of what was previously a tedious job of manually creating them. I would like to add that it didn't cost me anything as all my clients paid me directly. All in all, nothing but praise for this app. It was perfect for my needs at the time.

I don't like signing up to things that keep me from seeing how they look unless I create an account.

I don't know if this is an iOS app or if the client has to download an app. How are they viewing the PDF directly? Through email? That screenshot on the phone mockup doesn't make sense if it's a URL the client is viewing. There isn't any browser or regular UI elements, leading me to believe this is a native iOS app.

I also tried looking through the help docs to see if I could preview any of the software and all of the links require me to have an account.

I think if you can actually show what the software is without requiring people to sign up, it would help sell the people like me who are wary of creating accounts needlessly — and, it will ultimately help your "Commitment to Privacy".

"See how it works" leading you to an incredibly dense help document instead of a marketing page is... bold!

Personally I've been using Manta. It's not perfect, but I really like the fact that it's free, open-source, and it's a desktop app.

"the world's lightest invoicing app" - love that copywriting, great tag line!

Hate to give out a Dribbble reply... but "thanks!"

It's pretty, but I'll stick with Harvest (harvestapp.com). Harvest doesn't hide the product until you sign up, and they don't claim to be free while collecting 1% on payments.

Used this when I first started freelancing as it was straightforward and nice to look at.

Eventually realized how much a cut Stripe + Slimvoice we’re taking and I also stopped caring what my invoice looked like so I switched to invoicing from my accounting software (Xero) and had clients pay by bank transfer or physical check.

But starting out or for one off, I still like Slimvoice quite a bit. I know a lot of people dislike them, but PayPal’s invoicing is pretty nice now too.

Going to echo the other comments here, not keen on signing up for something sight unseen.

I'd like to be shown that this is simple rather than being told it is and having to fork over personal info to see for myself.