Evolving the Firefox Brand (blog.mozilla.org)
almost 5 years ago from Catalin Cimpanu
almost 5 years ago from Catalin Cimpanu
System 1 looks better, but it remembers GitLab too much. Both systems are garish— too many colours and gradients and overlaps— this’ll will look outdated in a couple of years.
They need something muted and classy, something timeless. Too many branding and identity revamps happening at the Mozilla camp of late...they need something solid and robust that stays for a while.
Already looks very dated with then faux 3D and I don't mean that in a "it should be flat" sense I mean it in a if you want 3D actually render 3D don't just mush some vectors together how you think 3D works.
holy moly. probably coincidental, but it feels very close to gitlab.
Or Vox media (The Verge, Polygon)
Honestly I can see myself getting very confused repeatedly if I had both of these favicons in browser tabs.
I like System 1 better as a whole but I like the main icon from System 2 better.
System 3. Definitely.
Totally disagree. System 2 is far superior.
Jep +1 for System 2.
Though the icons for new apps & services look better in System 1, but sure they don't fit together in this state.
System 1's iconography has more weight. I don't like the way System 1's logo looks like an envelop though. System 2 feels juvenile and thin. Both of them feel quite generic to me.
I'm unsure what all these icons are supposed to really mean to people. Also, those t-shirt concepts with all of the geometric shapes are really tacky—very overwhelming.
System 1 for sure.
It just follow these colorful design trend which is currently running with these self glow shadows. Or these bright color gradients. I thought they where already considered "old".
Anyway, it will be over in 1 or 2 years and then they have to do it all over again. They should go the way like dropbox and evolve their design instead of trying to be trendy or just "cool" looking.
I agree on the cheap approach of the Firefox brand, but Dropbox has a totally different one, it is mature bold and it is an entire branding system. This (firefox brand) is a totally different monster.
I think system 2 is the smarter move. Not that one looks better than the other but system 2 can evolve with future design trends and will be more functional overall. The icons can be flattened out if things need to be simplified or built into 3d objects in the world of VR/AR. I think system 2 is more unique overall. The disconnected lines with the tapered edge will be a nice differentiator while system 1 seems more trendy and current style. Also, the master icon will be a nice evolution from the current Firefox logo which will keep some of that brand history.
Either way, they both look great!
Love system 1, that head icon is awesome!
System 1 is better. I don't like the complexity between gradients and curves, and the stickers style looks too childish and too bright
System #1
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