Tools that I've used:
- Sketch / Photoshop - visual graphic and editing
- Apple Motion / Final Cut - to create animation
- Gif creation - zgif. com
Did the prep work pay off? I know it's difficult to measure cause you don't have a control. But what do you think?
Hi Caleb, idea and general concept of Storybacker for PH campaign was created by me. I didn't pay anything for prep. Just found and checked some best practice and useful articles which are available on the web.
But in general, here's some info. I spent around $50 to create illustration (blogger with camera). And made some payment for content creation (proofreading, etc.). Additional assets (such as logo, etc) were exist from our UIX Designer, but at that moment he wasn't available to help me, unfortunately. Animation, screenshots, content was created and uploaded by me.