11 comments

  • Stuart McCoyStuart McCoy, 5 years ago

    I'm not sure I'd call these logos but many are pretty clever none the less.

    13 points
    • Account deleted 5 years ago

      why not?

      1 point
    • Josh Sanders, 5 years ago

      The term wordmark is probably better suited for these, but let's not get caught up in semantics and enjoy the actual work.

      5 points
      • Stuart McCoyStuart McCoy, 5 years ago

        I wouldn't even call these word marks as many of these would likely not be company or product names to begin with. These are more like word illustrations. But yes, as I already stated "pretty clever none the less".

        3 points
      • Aaron CalzadoAaron Calzado, 5 years ago

        Agree on the term wordmark instead of logo. That being said, the concept and cleverness is there. I like it. Some of them needed a little more finesse on the execution to make them really stand out. Really good stuff though for an everyday project.

        0 points
  • Oliver Swig, 5 years ago

    This is like first-year graphic design class assignment stuff.

    Also, Chermayeff and Geismar did this in the 60's: http://www.cghnyc.com/work/project/watching-words-move and and Ji lee: http://pleaseenjoy.com/projects/personal/word-as-image/

    6 points
    • Ken Em, 5 years ago

      I'm not sure I can take that first link seriously: "First published in 1962, this work of experimental typography uses letters in a single typeface, Helvetica ..."

      Um, that's obviously not Helvetica.

      4 points
    • Jim SilvermanJim Silverman, 5 years ago

      just enjoy it, oliver.

      6 points
  • Eduardo Tello, 5 years ago

    Where's the pig?

    2 points
    • Jonny GarrillJonny Garrill, 5 years ago

      Took me a while too— it's a side on profile with the pig facing the right. The dot is an eye, the extended part is the snout and the white space in the G is the ear.

      1 point
  • Nicholas BurroughsNicholas Burroughs, 5 years ago

    I have my advanced typography students do an exercise incredibly similar to this as a way to get them to start customizing typography, specifically for identity design.

    So many fantastic examples in here.

    0 points