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Do you think that Product bundling is a Smart Strategy?

over 3 years ago from , Marketer at https://www.templatemonster.com/blog/

Video game companies do it, fast-food restaurants, too. Why don't more companies bundle products and services together in one package at a bargain price?

This will bring new customers. As the special offer may attract people who haven’t bought from you before, they will often be interested to explore what else you have to offer and may even tell their friends about the great deal they got. People tend to trust their friends and will want to get in on the deal as well.

For example (https://www.templatemonster.com/landings/ultimate-bundle/)

Do you think is it possible to earn something with this product? Or not?

5 comments

  • Noah C, over 3 years ago

    Clever advertising/product placement Stacy Summers - "Marketer at Template Monster."

    I'm onto you . . .

    7 points
  • A Paul, over 3 years ago

    It can be a smart strategy but not when companies like Template Monster bundle way too many shitty assets together and call it a "deal."

    6 points
  • joe andersonjoe anderson, over 3 years ago

    There's a saas mac app that does this, I forget what it's called. But www.appsumo.com also does this quite a bit.

    It's definitely a viable idea for some depending on how its executed

    1 point
  • Leon Johnson, over 3 years ago

    When consumers see a bundle, most are clever enough to add up the value of each potential item they deem worthy and assess whether the price is worth paying. I think this can work, but you can't add gimmicky items and think you're adding value.

    But regarding Template monster... the website hurst my eyes >.<

    0 points
  • Sean LesterSean Lester, over 3 years ago

    Holy shit this is transparent, haha

    0 points