22 comments

  • Peedu TuiskPeedu Tuisk, 3 years ago

    The lines are so thin that even in their own mockup the mark becomes just an unrecognizable blob of red.

    6 points
  • thomas van der vennet, 3 years ago

    At least something that looks like something out of Wipeout and feels aimed at the future.

    4 points
  • , 3 years ago

    Those typefaces ...

    4 points
    • Kemie GuaidaKemie Guaida, 3 years ago

      Each, on it's own, is nearly cringeworthy- and the combination of the three feels like a self-parody.

      2 points
  • Scott SmithScott Smith, 3 years ago

    So I am a big F1 fan... and I have to say I kinda like this. The highest level of racing should be over the top and futuristic. The past branding feels too understated now.

    3 points
    • Dustin Locke, 3 years ago

      I think they nailed the overall feeling of the brand. It feels futuristic, fast, and fun. It's almost like understated Tron. I really dig it.

      0 points
  • Rhys MerrittRhys Merritt, 3 years ago

    I don't mind the new logo, it feels maybe a little too abstracted for something like Formula 1. I like that they've taken it to a bit of a risky modern take, but maybe it's looking a little bit much like a tech startups logo, instead of a historically important motorsport that churns billions of dollars a year.

    The typefaces are interesting. I don't like the 'Regular' variation because it feels too digital. While the 'a' reminds me of the corner of a race track, I just find it a bit illegible when paired with other letters in a long word.

    I really like the 'Torque' version! It makes me think of using the AFX slot car race toys I had when I was a young lad. I think it has a high end industrial sports vibe to it. I'm a big fan of that variation.

    3 points
  • Joe Baker, 3 years ago

    A shame they didn't refine the existing. However, I like this new logo. It seriously could use a few tweaks for legibility. It's bit too late now... So 'ri' smudge it is.

    Absolutely love the typefaces though. I feel F1 is a suitable place for such out there fonts. Unlike some recent rebrands we've seen. . .

    3 points
  • Hamish TaplinHamish Taplin, 3 years ago

    The old logo was amazing. They'll go back to it in a few years, mark my words.

    2 points
  • Thomas Lowry, 3 years ago

    Where did the "1" go :(

    2 points
  • Joshua TurnerJoshua Turner, over 3 years ago

    Oh man reddit is going to be irate over this

    2 points
  • Weston VierreggerWeston Vierregger, 3 years ago

    Honestly I thought I was gonna hate this before I even saw it, but I love it. Has a high-bpm rhythm to it. It's aerodynamics over everything. Bold, fast, loud, unapologetic – just like the sport itself. Very rad.

    1 point
  • Ray MartinRay Martin, 3 years ago

    it does seem rooted in video games (SEGA!), but don't think it's necessarily a bad connotation imo. It feels forward-moving/energetic and skews towards "right" vs totally missing the mark.

    I'd love to get my hands on that logomark evolution book!

    1 point
  • Ryan Hicks, over 3 years ago

    I like it, but I don't like the typeface choices to supplement the logo. Especially at smaller sizes on TV it will be difficult to read.

    1 point
    • Daniel MarquesDaniel Marques, 3 years ago

      Same.

      I really like the logo, not so much the typeface. And I thought the exact same thing about hose leaderboards on tvs...

      1 point
  • Bruno Rodrigues, 3 years ago

    I like the typeface, is cool, but feels a bit dated, reminds me of wipeout (game for the ps1). It was mentioned in the article that was a very difficult challenge to come with a better solution for a new logo. Maybe another solution would be just to modernize the old logo maintaining the negative space concept. My 5 cents :)

    1 point
    • Jonathan ShariatJonathan Shariat, 3 years ago

      I wonder if in this case its a good business decision. New logo = new merch = boost in sales as fans gobble up the new stuff.

      4 points