Website analytics platforms - which one to use?

3 years ago from , Senior Designer at Just Eat

Hi DN community - I'm looking for your help!

I'm building a site and the client wants to be able to access analytics to learn about their website - getting an idea of site visitor demographics, bounce rates, dwell stats, heat maps etc. Apart from the obvious (Google Analytics, MixPanel, HotJar etc), are there any platforms you would suggest including? I'm looking for something a little more advanced, but still easy to use and understand for people not in the know.

In terms of testing and optimisation functionality, it's not a requirement but a nice to have.

The site will be using Wordpress as a framework, so if anyone knows any decent plugins to use (free and paid) or any platforms which work specifically with WP sites too, that would be fab.

Thank you!

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