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New Ebay Logo Color System (form-and.com)
over 5 years ago from Vlad Solomakha, Product Designer @ Preply.com
29 comments
Nikola Durkan, over 5 years ago
Ebay: "Hey can I copy your homework?"
Dropbox: "Yeah but don't make it too obvious"
Dirk HCM van Boxtel, over 5 years ago
This legit cracked me up :')
Richel Tong, over 5 years ago
So true. Was looking for a similar top comment. Wasn't disappointed.
Chris Frees, over 5 years ago
Brands are slowly morphing into one lmao.
Vladan Vukmanov, over 5 years ago Reminds me of Spotify and Dropbox. I guess that's a growing trend now.
Lucas Debelder, over 5 years ago
pls no
Raffaello Sanzio, over 5 years ago
Where's Eli Schiff when you need him?
Eli Schiff, over 5 years ago
Commented here: https://twitter.com/eli_schiff/status/920357184415850498
Nate v, over 5 years ago
If DN had "gold", I woulda gilded this.
Ryan -, over 5 years ago
I almost feel bad for Ebay. They had this 'new' brand for while now (before the whole Dropbox redesign), but are now getting sidelined/shafted for "copying". Oh well
Aaron D, over 5 years ago Jesus Christ.
Andrew-David Jahchan, over 5 years ago
Dropbox?
James Lane, over 5 years ago
Pretty sure it was rebranded before Dropbox...
A Paul, over 5 years ago "What if instead of using 2-3 brand colors, we just use ALL the colors?!" - every brand designer these days
David Thorn, over 5 years ago
Unfortunate timing, but ebay has been teasing a lot of this work for at least the past month or longer. Most of the ads and banners on the front page have this design system.
However, in typical ebay fashion, it still has a mashup of styles and design that change depending on what screen you are looking at. Going into account settings take me back at least a decade.
Scott Thomas, over 5 years ago
I have a feeling there is so much legacy code that makes that system untouchable. I don't even bother with their site now and just use their app.
Funnily enough I encounter some issues on mobile (although the mobile uploads now work 50% of the time for me), so I straddle between both.
Max Austyn, over 5 years ago I know that a lot of other brands have been going in this direction but this style seems to fit eBay a lot more than any other brand. I never thought this style of design fit Dropbox, it seems so out of place to me.
Ryan McCullah, over 5 years ago Unimaginative, millennial template branding. The presentation is stronger than the work.
Gaël P, over 5 years ago
But maybe that's the point of it. There is a Richard Turley quote somewhere about how using a boring font on Bloomberg Businessweek made the designers work harder on the art direction. Many cool brand new identities fail the test of time because they don't allow for breadth, or because there is no care in the implementation.
Sam Mularczyk, over 5 years ago
This has already been around for a while. We've got full billboards here that've had this style since well before Dropbox rebranded.
"Designing moments of perfect"... After looking at it, the phrase should be "Hey Millennials! Step up your Insta Game with Ebay"
Jordan Romanoff, over 5 years ago
Brand design aside, this site is terrible. So much content, so little hierarchy.
Andrei Nistor, over 5 years ago Look-alike brand systems have become the next step of similar logo design.
Dan S, over 5 years ago what on earth
Andy Leverenz, over 5 years ago
Rainbows and crappy type y'all
Account deleted over 5 years ago lol.
Ali Zendaki, over 5 years ago So they changed the logo to one color? How much did they get paid?
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