They also buy Google Ads for the wrong names! Terrific, haha.
I do think this is cool, and I hope it gets people talking about them (especially the mail shrimp one, that is by far the best). I wonder if it reaches outside of the people who are already aware of them. I've seen advertisements for this campaign on Bart in SF (there is zero mention of Mailchimp on them), and I can only imagine most would be confused by it and forget about it. I wonder how many people actually seek out more information and find the campaign websites, where again, there is almost zero mention of Mailchimp.
I'd be super curios to be the marketing analysts looking at the results of this campaign.
MaleCrimp.com kills me.
they need to spend time working on their actual product instead of this... its not easy to use
This deserves more attention. Whoever on their team came up with these ideas are awesome and brillaint.
Interesting that it gets a positive response from the creative industry and less than polite feedback from what I'd consider non-industry folk.
This is great. I can't help thinking it was born out of the ad that ran before the Serial podcasts where the kid mispronounced it "MailKimp...schimp"