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Apple Says It's Out of the Standalone Display Business (macrumors.com)
over 6 years ago from David Barker
20 comments
Felix Bodin, over 6 years ago (edited over 6 years ago )
well this is very sad news. especially thinking of what it means for the mini and the mac pros futures...
What options do have we have now, im sure the apple+lg display is of good quality but the design of that thing is horrible. The cinema display has set the standard, i know it sounds awful but i cant imagine a top performing design studio (where i'm at or any) filled with those lg monitors.
what other options are there?
Marc Edwards, over 6 years ago
Yeah, those LG displays are great spec wise, but I’m not putting one of those on my desk. Nope. No thanks.
B T, over 6 years ago
Exactly my thoughts too. I'm getting iMac 5K and going to use 12" MB or 13" MBP when I can't be by my desk.
Drew Beck, over 6 years ago
Agree. Also they're losing the optics of walking into an office and seeing a sea of Apple displays, something that I think really cements Apple's place in ppls minds.
I have a really hard time seeing the upside of getting out of the display business for them, unless displays were secretly bleeding them dry, which seems very unlikely, or they have some magical post-display future up their sleeve.
Here's another framing of the problem: what display will Jony Ive have on his desk in 5 years?
Jrtorrents Dorman , over 6 years ago Perhaps the margins weren't that good ?
Comparing their displays to other companies with similar offerings… I think they were doing okay.
Jrtorrents Dorman , over 6 years ago So why do you think they're bailing out if it was so good?
Apathy.
Jrtorrents Dorman , over 6 years ago Have you seen theor recent earnings? Most of their hardware products had declining sales.
And the solution to that is to release less hardware, less often?
This seems like it would matter if Apple was struggling financially, but they're still wildly profitable.
Jrtorrents Dorman , over 6 years ago Think about it, the effort it takes to produce an iMac is quite similar to a standalone display (sourcing, actual production, transportation & other logistics etc) except it has lower margins.
If you have limited capacity you like Apple does, you're better off focusing on products with higher margins.
“Limited capacity”?
Jrtorrents Dorman , over 6 years ago They need to source materials, transport and get people to work on the actual production. The capacity to do that not unlimited.
If you have two products but one brings in more profits for a similar effort, you have to decode. It's just a hunch btw.
It is possible to expand capacity, if there’s money available to do so.
Brian A., over 6 years ago
Out of curiosity, are you opposed to something like this? I honestly think that looks just as good—if not slightly better—than the current Thunderbolt display.
Hamish Taplin, over 6 years ago
Why don't monitor manufacturers follow the lead of their laptop-making brethren and just ripoff the Apple aesthetic? Surely the first manufacturer to ship a metal-housed 4/5k display with the right ports and a minimalist aesthetic would clean up? I'd buy one in a heartbeat.
Laurens Spangenberg, over 6 years ago
As a sidenote, I was just wondering how awkward it would be to work in an Apple Store given that they currently use a discontinued display for their Mac Pro and Mini.
Jonathan Yap, over 6 years ago
And I wonder how they will show off those mac pros and minis moving forward when 4/5k starts being the norm... with those LG monitors?
Account deleted over 6 years ago The next-gen Apple Store layouts don’t lend themselves to non-integrated desktop computers. I wager headless Macs—niche as they are—will become online-only purchases, before they’re phased out completely in a couple of years.
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