I love the idea of Wake, and remember trying to pre-register for the Beta version.
However, I am deeply suspicious of a product who don't make their pricing immediately obvious. This says either "lack of transparency" or "bloomin' expensive".
That alone puts me off trialling it for our team.
Out of curiosity, people who use Wake, how do you find it affects vocal communication? We're a vocal team, and our feedback is done by getting up and walking over to a screen to discuss things. Has using Wake reduced that?
"bloomin' expensive" would be an accurate description...
I emailed them about that. Apparently they are "in the process of updating" their pricing.
But they also said that their basic package starts at $22 per user per month.
Way to expensive imho.
Hey Tom, I totally agree with you about the perception unlisted pricing has on a product! We will be posting our pricing again in the next couple weeks...
To be completely transparent with you: When we launched last year we basically chose a price out of thin air. As the product matured and we continued working closely with companies both large and small we realized that we were dramatically undervaluing what we had built.
We removed pricing in order to have a conversation with each customer about the value they were getting out of Wake. That was really the only way we were able to make an informed decision about where our actual price point should be.
If I told you something costs $50 and asked you how much you thought it was worth— you're entire point of reference would be anchored at $50. You may think it should be more or less expensive but $50 would always be the starting point. We had to remove the anchor all together in order to uncover the true value.
I hope this is helpful. Trust me, not having pricing listed has drove me crazy! But it was necessary for us to test pricing sensitivity. We're trying to build a business and product that will be around for a long time, so getting these things right is important.
I hope you give Wake another try! :)
You could even A/B test some different prices on your site to see how they perform with sign ups.
Ah, another Wake advertorial.