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Apple - Don't Blink (youtube.com)
over 7 years ago from Tycho Klein Severt, UI Designer
12 comments
Sacha Greif, over 7 years ago
This feels very un-Apple, and I think it's also the coolest piece of media that Apple has put out since that "Designed by Apple in California" video. It's nice to see they're not taking themselves as seriously.
Jan Semler, 7 years ago
Had the same feeling yesterday, they are trying to be nice and kind. Steve Jobs is not there anymore so there is no "disortion field" anymore and that needs to be compensate.
Dave Luciano, over 7 years ago
I think my favorite part was the explanation of what a nit was.
Brandon Crooks, over 7 years ago
Literally what I was thinking lol
Jason Fuller, over 7 years ago
Reminds me of the Honda Keep Up Campaign.
Jeff Heaton, 7 years ago (edited 7 years ago )
Woah, it's crazy similar!
Andreas Brixen, 7 years ago
Great work by Gretel
Tycho Klein Severt, 7 years ago
Didn't knew this, thanks for sharing!
Dragoș Jurca, 7 years ago When the commercial is better than the product itself. No ice.
Great use of the speed reading technique mashed with kinetic type as well. Their agency has always done quite a good job. Weiden + Kennedy if I recall?
Darren Treat, 7 years ago Chait/Day is theirs.. .this feels like W+K's Honda work though. Who knows.
Xavier Bertels, 7 years ago (edited 7 years ago )
Love that they used Surkin. Their music taste is definitely getting better too, with Sia on stage.
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