designers must be measured by the success of a product from a user’s point of view (User KPI’s), rather than by the look & feel of the interface.

6 years ago from , Co-founder zipBoard

These are thoughts of Nikkel Blaase on the challenges faced by product designers today. You can read more here . Would love to hear fellow designer's thoughts. We are on a quest to understand how product designers role is evolving and the challenges that they are facing. Would love to hear others from design community about their thoughts.