Delightfully un-Apple like.
these overly twee ads apple has been pushing out lately are really at odds with the rest of the brand.
So moving, it made me cry...
This is silly.
I get what they're trying to say with it, which is that you could theoretically use an iPhone 6S to record a masterpiece, but that's never going to goddamn happen.
This leaves you almost reeling from how silly it is.
The fact it's all a joke has the complete opposite message. Way too much in the building thinking went into making this and Apples own stances are aggressively anti-art. You can't ship pure art apps on the app store because the rules are against them, music and podcasts with cursing are treated differently, anything with a political or satirical message is completely off limits etc.
Very fun, I like it