3 comments

  • Darren Krape, over 6 years ago (edited over 6 years ago )

    For reference, here were the finalists: www.underconsideration.com/brandnew/archives/tokyo_2020_logo_contest_finalists.php.

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    • Ed AdamsEd Adams, over 6 years ago

      Well... I suppose that of those four, the one they're using is the one I hate the least.

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    • Austin Knight, over 6 years ago (edited over 6 years ago )

      I'm liking Option D the best. It feels more Japanese to me. My only gripe is with the typeface - not a fan.

      D is more traditional and has more meaning to me, while A is more unique / atypical but also seemingly devoid of meaning (despite the designer's comments on the different rectangle sizes). That said, A will work better in single-color and at any scale, whereas D would fail. B is sort of generic and the gradients aren't the best. C is a bit of an embarrassment.

      Yay subjective opinions! Regardless, I have respect for the designers that submitted these. I can't imagine the pressure they experienced and the amount of work that went into all of this.

      Note: These designers were all born in the 60's, except for one (born in the 70's). I wonder if there is an age or level of mastery that you get to in Japanese culture, where you would feel prepared to submit an olympic logo. Interesting stuff.

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