I like it, I really do, but what the hell is so funny?

I love that I can put HTML and even jQuery directly into their simulated chat box.

Not to be confused with http://www.bench.co.uk (.ca, -usa.com, etc)

Love it. I may consider signing up myself.

I went through the initial onboarding process and thought it was really clever. Though, I didn't complete sign up.

One thing that was unclear to me - that the landing page implied.

How are they connecting to my accounts?

Are they using Plaid?

What does that process look like of connecting?