We have a new record for lightest gray corporate logos
The site doesn't say a word about what it actually is O.o
"Canvas is an immersive and expressive experience on Facebook for businesses to tell their stories and showcase their products."
To be fair, that describes its objective, but not necessarily what it does very well.
businesses [...] showcase [...] products
are the only useful words there.
It's not like it's hard to see, it's a new format for native advertisement on Facebook.
It's remarkable how much effort must go into avoiding the word "advertisement" on a product page like this.
tl;dr it's just another ad platform
Tool for making banner ads for their mobile app
Feels a lot like Snapchat Stories Discover, and I don't think thats a bad thing.
An interesting comparison -- expressive native ad formats like this could be used for content/brand marketing like Snapchat Stories.
Looks cool, but not cool enough for me to look at ads.
Wow it's so cool!
Pretty similar in concept to Apple's iAds and Microsoft's native ad proposal from some time ago, but drastically more reach.
Suspiciously not built in React...
No idea what this would be used for other than ads. They even list all the brands using it at the bottom.
It is for ads. FB makes money by showing ads to users. Canvas seems like a new ad format aimed to be less intrusive than video and more engaging than static photo.