12 comments

  • Clarence JohnsonClarence Johnson, 5 years ago

    I love how they incorporated that classic design into the new one. Looks really really good. It almost makes the drink seem appetizing.

    3 points
  • Viktor TViktor T, 5 years ago

    How cool is this! http://thecoolspot.gov/

    Accidentally ended up there after initially failing the age verification.

    1 point
    • , 5 years ago

      ha, that's not bad really -- better than throwing you out to disney.com or something like some other certain errr...websites

      0 points
  • Riho KrollRiho Kroll, 5 years ago

    I almost forgot how bad age verification pages are. This one in particular is especially bad on mobile.

    1 point
    • Eduardo NunesEduardo Nunes, 5 years ago

      Absolutely. This one is also buggy as hell — if you submit from the keyboard instead of clicking the link, it fails the verification regardless of what you wrote in. Took me like 3 attempts to get it right...

      0 points
  • Account deleted 5 years ago

    Seems like a really smart business move, angling to pull back those customers that gravitate towards a contemporary design sensibility that the craft industry has been bringing hard the past few years.

    The big question is: Will it stick? It wouldn't be the first time a distinct brand update is pushed out only to be pulled off the shelves after sales dip after launch and someone in the corporate office pulls the plug.

    More info and a nice timeline slideshow: http://adage.com/article/cmo-strategy/a-bud-light-s-design/301839/

    1 point
  • Moeed MohammadMoeed Mohammad, 5 years ago

    Right, the look was the problem ...

    0 points
  • Dan DiGangiDan DiGangi, 5 years ago

    It's a good thing the can looks good because their website is horrific.

    0 points
  • , 5 years ago

    hey it kinda looks like......DN!

    haha

    0 points
  • Eric H.Eric H., 5 years ago

    Reminds me of when 'ice filtered' was a thing.

    0 points
  • Alec LomasAlec Lomas, 5 years ago

    This is actually... good. Reminds me of the new Progresso stuff (blue on blue + bold type, I understand it's not the strongest connection)

    0 points