Let's design a phone so thin it needs a bulky case with an external battery.
Then let's design a case so thin that the battery looks like a stack of credit cards bulging out from the back of a regular silicone case.
My very first thought, lol.
I’m not saying Apple is falling, but recent changes to ecosystem including odd model names, accessories and “form over function” make believe someone’s dropped the ball at Cupertino or current market places more value in things I don’t.
While Jobs was at the helm, Apple wouldn't pay a dividend to its shareholders
“The cash in the bank gives us tremendous security and flexibility.” —Jobs
but shortly after his passing, Apple started paying a dividend. The "cash in the bank" that would have gone entirely to the next tech revolution is now going to top shareholders. For most of the brass at Apple, it's all about quarterly earnings.
Except for, you know the 206 billion dollars that they have. That's plenty to give them tremendous security and flexibility.
People seem to forget that Apple under Jobs was an incredibly different company compared to today's Apple. One of those differences is that they can now afford to pay a dividend and have their cash in the bank to provide those things.
I'm not saying they're insecure or inflexible. I'm saying Apple execs and board members have a greater interest in short-term profitability now that there is a dividend.
I imagine someone on the design team went home leaving their machine unlocked and someone played a joke by knocking this monstrosity out and then sent it to production.
As a product design student, I think this is far away from Apple's best. I feel like the products keep getting less and less detail oriented. This doesn't mean Apple's design team is losing talent, but I think the latest designs has been a sign that they might be losing focus and stretching themselves thin over too many products.
please, do not generalize. the case is ugly as shit, but that doesn't prove your feelings.
Nice collection you have here!
nice pictures. the 5c case is cool industrial design. the pencil using lightning port is a superb idea and very handy. the mice charging solution is ok (you need to do that one time a month), the smart case is ugly as shit. so now, how do they prove Mert's generalized bad feelings?
Don't forget the camera bump! Ugh, that thing.
I think you’re exactly right. Jobs once said he was as proud of the products Apple had not shipped as the ones that had. This was so they could focus on making the few that did the best they possibly could be.
Poor Steve will be turning in his grave.
Hello I am a designer and I have opinions.
Isn't this like admitting that their phones have weak battery life?
Apple says 'Boom!! a pregnant iPhone!'
I wonder why they didn't just make the whole thing flat like a Mophie?
Because it's not two pieces like a Mophie is.
Mophie likely has some patents on their design.
Mophie has patents on all of their two-piece designs: http://www.theverge.com/2015/12/8/9872238/is-apples-smart-battery-case-mophie-patents
I see most of the people here trying to avoid saying it: This is really UGLY! I mean, I love my iPhone6, no case can do justice to that body, but this... this is ugly!
Maybe I'm an Apple fanboy here, but here, every other fucker in the world is doing battery packs, why can't Apple themselves?
And jesus, it's much better looking than those 'dad' looking morphie ones. They look like the kinda person that would use one of those is the kinda person who would attach their phone to a belt clip, in a leather holder.
Because Apple are the only people able to just make the actual battery bigger, which would look and work infinitely better than any of these cases.
Because they insist on making devices thinner to the point where it's a detriment.
Look at the iMac
I don't think there's that much of a detriment. They must have had a huge amount of research that shows most people are likely to charge their phones within 12 hours at a time. This is clearly for when you need it on a long trip without access to a charger or something, not for every day use.
Every other fucker in the world sells phones worth their price, why can't Apple themselves? :P
You're a fanboy, this is terrible.
Ha! Fair do's.
Honestly: this is the worst thing I ever saw from Apple. They design a phone that is so slim that can't house a bigger battery, and to solve that they are pushing their customers to buy external batteries.
This is a very sad moment for Apple: they want to monetize on their existing customers, and they don't understand that they are stretching their patience too much this time.
Very very very disappointing.
How are they "pushing their customers" to do anything?
It's an offering. I'm actually fine with the battery life I get on my 6s, as I'm sure many other people are. Offering an expansion to those who want one is exactly what accessories are for.
I also do actually like that the 6s is so thin. I can put a highly protective case on it and it's still a totally comfortable size to hold and pocket. If a case makes the phone too thick, then I can take it off. Again exactly what accessories are for.
The kool-aid is strong on DN.
Not really. I do think this case is ugly, but the argument above was just not a very good one.
atrocity has been already said?
I have the feeling we shouldn't even discuss about this here, what has been done is obviously ridiculous imho.
What's so smart about it?
This looks like something Marc Newson would make... which is unfortunate.
In August, I posted this: https://www.designernews.co/stories/54285-is-the-apple-hype-over What does the community think now?
I think the hype has mutated into a different kind of hype than what we might look for as designers, or grew up with as Apple customers/fans.
I was a bit shocked too when I saw this from Apple, but I feel it's not for the every day consumer. I feel this is for the corporate or pro market. I was thinking that better protection and extra battery life would go well when I'm recording sound on my iPhone, through the Rode iXY mic, on a tripod, out on my travels. This would actually work really well for that particular use case.
It's easy to complain and criticize this – and I was surprised this was a product from Apple myself – but I'm going to try and avoid that here. What's vastly more complicated than criticizing this cover is to empathize with the reasoning why Apple has pursued this route. I would be interested in hearing what the community thinks the rationale from a business side would be, rather than blatantly and repeatedly stating things like: "this is ridiculous."
Yeah but it's always good to simply criticise this as a simple consumer would view this.
Except, arguably, nobody here is a "simple consumer."