• , over 6 years ago

    This is kind of sad in a way, they really popularised Square photos socially. Thought this was quite a cool Photography edge.

    26 points
    • Jacob TaylorJacob Taylor, over 6 years ago

      People are already posting landscape and portrait images using hack-y solutions anyway. So this is just legitimising existing user behaviour.

      8 points
  • Cenk ÖzbakırCenk Özbakır, over 6 years ago

    I don’t want this.

    20 points
  • Bilal MohammedBilal Mohammed, over 6 years ago

    Noooo! There was a beauty to keeping the user generated content controlled. It almost was their sui generis proposition.

    This is kinda like twitter allowing more than 140 characters. Sigh.

    16 points
    • David Omoyele, over 6 years ago

      Yes, there was a beauty in keeping with the square format, but Instagram focus is on growth & engagement. At least they are not allowing people to put autoplay music apps on their pages.

      Allowing more than 140 characters on Twitter is not a bad idea if they can keep the 140 character feel. Some designers believe truncating tweets at 140 characters could do the trick.

      0 points
      • Daniel WinterDaniel Winter, over 6 years ago

        oh please lord no. It's the same as with instagram: If you tweet you have to compress your message in 140 characters, that leads to more efficient tweets. If we now may have the whole bible in a single tweet, the twitter headquarters should burn.

        0 points
      • Bilal MohammedBilal Mohammed, over 6 years ago (edited over 6 years ago )


        I disagree. The thought and it's manifestation behind constraining is to help consumability. The moment you set lose these precise design boundaries, you're breaking the novelty of the model. Look at Yahoo News Digest for example. Limited consumable amount of news articles, condensed, twice a day. That's the beauty of it; which leads to engagement -> forms a habit.

        0 points
        • David Omoyele, over 6 years ago

          Had similar thoughts, Daniel and Bilal. However when you truncate a tweet, it means you only see what's within the 140 characters, you'll have to take a second action to see more. Previously that action involved going to another site, like tweet longer, Tumblr or something similar. This is also preferable to those "tweet storms" that can take over your feed.

          0 points
  • Jim SilvermanJim Silverman, over 6 years ago

    curious to see how the grid view will look.

    7 points
  • Joe Blau, over 6 years ago

    I'm not really sure how I feel about this change, but Mike Krieger (Co-founder, Instagram) is on Product Hunt doing a mini AMA.

    Some key excerpts:

    @rrhoover a large part is learning from the community. We added hashtags way back when because people had started to use multiple accounts to organize collections, Direct because people wanted a way to communicate 1:1, photo tags because people were using the captions. And non-square because 20% of photos already were :)


    @adammash I'm especially excited about videos...landscape videos are so much better: https://instagram.com/p/6IxwFpgBcz/

    4 points
  • Adam MartinAdam Martin, over 6 years ago

    Would be nice if IG focused on supporting quick switching between multiple accounts like Twitter's mobile apps.

    3 points
  • Kyle DeckerKyle Decker, over 6 years ago

    This is a good decision. Square photos are compositionally limiting and most people hacked to get around it, which resulted in a lot of ugly white and black bars. Instagram is the only photo-sharing community I'm a part of and I'm excited to feel like I can share landscapes and portraits now without ruining the flow of my grid.

    3 points
  • Spencer HaizelSpencer Haizel, over 6 years ago

    Makes 100% sense, any naysayers are just being supremely anal.

    2 points
  • Dean HaydenDean Hayden, over 6 years ago

    I really hope Vine doesn't pick up on this

    2 points
  • Bruno MarinhoBruno Marinho, over 6 years ago

    Part of Instagram brand was the square format. I'm curious to know what the product design team feel about it and if it was a decision from the top or just something they actually see a need for.

    2 points
  • Brad McNallyBrad McNally, over 6 years ago

    I'm excited for this change! No more faking it with Afterlight.

    2 points
  • wojtek w.wojtek w., over 6 years ago

    Just updated the app and it does not work. Icon is not showing up.

    2 points
  • Dan DiGangiDan DiGangi, over 6 years ago

    Poor image squaring apps! Haha

    1 point
  • John KarlssonJohn Karlsson, over 6 years ago

    I like it, but I guess this will break so many sites that pull images from the API and present on a square grid. Also, probably isn't the best day at the office for instasize, squaready, cropic etc.

    1 point
  • Account deleted over 6 years ago

    Not sure if I'm going to use it. I actually prefer the white space / letterboxing that's generated when using apps like square ready so don't think I will switch.

    1 point
  • Georgi Georgiev, over 6 years ago

    Ah I waiting for this for a long time

    1 point
  • Khaled Islam BouyaKhaled Islam Bouya, over 6 years ago

    I don't think this is a bad things at all. In fact I think that Instagram is thinking about the people that uses others apps to post non-square format... and it's a great move.

    Correct me if I'm wrong, but they kept only the square format in their camera shooter.

    1 point
  • Alex FloresAlex Flores, over 6 years ago


    1 point
  • Vinicius LeitaoVinicius Leitao, over 6 years ago


    1 point
  • Samuel ZellerSamuel Zeller, over 6 years ago

    Here's a portrait mode shot


    Here's a landscape mode shot


    1 point
  • Casey BrittCasey Britt, over 6 years ago (edited over 6 years ago )

    Never saw this coming. Fiance told me she saw a non square photo on instagram and I told her it was prob letter boxed with white. She bet me $20 I was wrong. Obviously, I lost $20.

    0 points
  • Cenk ÖzbakırCenk Özbakır, over 6 years ago

    I feel like the whole point of Instagram were the constraints. I believe it not only made for a better product, but made us better photographers.

    To quote from Frank Chimero’s The Shape of Design:

    Limitations and frameworks, however, need not be given to us only by someone else; they can also be a self-initiated set of rules that open the door to improvisation. Many of the greats have used limitations to encourage their work: Vivaldi wrote four violin concertos, one for each season. Shakespeare’s sonnets follow a specific rhyming scheme and are always fourteen lines. Picasso, during his Blue Period, painted only monochromatically. Limitations allow us to get to work without having to wait for a muse to show up. Instead, the process and the limitations suggest the first few steps; after that, the motion of making carries us forward.

    0 points
  • Nathan NNathan N, over 6 years ago

    This is a nice change, I like landscape photos much more than the instagram standard 1:1 aspect ratio. Actually I take almost all of my pictures in landscape and I have to crop them to fit instagrams aspect ratio. It's great that this is being natively supported without having to edit in a frame.

    0 points
  • , over 6 years ago

    Against all our comments... I posted my first naturally landscape photo!


    0 points
  • Spencer HoltawaySpencer Holtaway, over 6 years ago

    Hey! The web interface cropped my photo! https://instagram.com/spencer/

    0 points
  • Brittany HunterBrittany Hunter, over 6 years ago

    this makes me sad.

    0 points
  • Duke CavinskiDuke Cavinski, over 6 years ago

    I don't particularly care, makes sense as the community scales, but nonetheless it was sort of cool that the limitation forced a certain amount of creativity and overall aesthetic that was unique to the product.

    0 points