So close to being good, but the typography is off. Large, medium weight Open Sans really isn't working here.
I was expecting a KFC level redesign here, but it's not what I was expecting. I wonder who worked on this, an in-house team or an outside agency?
I was kinda let down by this design.
Starts strong, I really like the clear, optimistic photography at the top, and the common needs in the carousel (though I really wish it wouldn't auto-forward, the most sinful of all carousel sins)
The navigation is frustrating. Hamburger plus a side of Explore Products. They have a complex offering, but I missed most of it in my first scan.
These can be argued as design choices, but where I actually sympathize with the struggle in the homepage is having to offer so many things to many audiences, and satisfying who knows how many internal stakeholders. News & Stories exhibits this difficulty the most: the top three stories are pretty good, but then it's just too much content with too little value. While they try to make a tv channel or something at the bottom of the page, most of what they actually offer is buried under that stupid hamburger.
For carousel items that big it'd be nice to see them lazyload the other slides in. Right now the homepage is 2.5MB!
The first thought that came to my mind after viewing the site was Microsoft Windows 8/10.
Yes, that was exactly my thought also. It's the typography/image blocks that do it.
It's better than before. I'm getting the 'Wordpress Theme' vibe from it. For such a major company, they can do better. I'm also disappointed that only the home page was redesigned. What about the rest of the website that actually matters to customers?
If you scroll down, the top bar shows the login button that takes you to the login page. Why not just have it scroll up to the login form at the top? Would save a lot of time.
Too much going on, they need to organize their information better.
Not perfect. But certainly the right step in the the right direction. A little bit more cooked, and we would have a new direction on how corporate websites/landing pages see their businesses.
Also, it reminds me of their mobile login. Which is a good thing. Let's see what they do with the actual bank account management, etc.
That "News & Stories" section is so off. Burn it with fire.
1 - I opened the header menu and didn't interested with anything (why would you need those icons double anyway. 2 - without closing I've scrolled and this happened on my first scroll
3 - So I clicked somewhere and I got to this page.
So the web page is not finished actually. I stopped checking there because I don't care actually. I'm not looking to a JPEG, I'm trying to use the product and it's just a nice blanket on an old table. This is a very amateur step to rebranding something. And I can't believe such a company like Chase failed to make a decent website.
All I can saw on that website, designer tear stains all over the web page. I can guess there have been tons of revisions given and mutated the original design to this.
I think compaines such huge like chase shoudln't just follow pop trends. Instead they have resource to research. They should produce trends, not copy paste other trends.
Interestingly, it's not that much different from https://onbondstreet.com in principle (similar layout and content elements) – the major differentiating factor being the volume of content on-page.
However I'd say Bond Street has achieved a clearer, more focussed and considerably more polished design. I suspect it converts a lot better too.
I'm actually a Chase customer. Have been (begrudgingly) for a long time.
Their mobile application is actually, quite nice. I'd say one of the better mobile banking apps out there.
Their website (still is) is a never ending horror and freak show of competing product teams plastering their presence all over the homepage in the most schizophrenic ways possible. A rat's nest of disconnected, dedicated sites that are confusing and conflicted. And, incompetent high-level management that shows no design leadership and priority of customer needs.
And this still is....
What am I missing that this accomplishes?
This is completely pointless.
The moment you navigate anywhere into the site - the entire visual styles changes, the side navigation junk drawer is gone - you're thrown into the same old thicket of conflicting UX patterns and a visual style at odds with your jumping off point, the homepage.
This throws a band-aid on a gaping flesh wound in dire need of triage.
If anything, looking at this with my customer eyes, it just feels confused, conflicted and untrustworthy.
A decent site is needed. Not a nice homepage.
Too bad the redesign is only skin deep, log in and it's the usual crap. I hate Chase.
Confusion around the carousel. When I click a preview item/icon, it doesn’t advance the carousel (what it looks like); it goes to the page.
Or I can manually advance the carousel with arrows, click the banner, and get to the same page…
… just feels weird? I can’t describe why.
visually, it looks ok and modern, i guess. huge shortcomings in information architecture and usability, though
that carousel has progress dots, content previews, and navigation arrows and is somehow still confusing. 5 previews, 8 dots. previews scroll continuously, dots don't. hard to tell which section is active. also not sure these items are related enough to plop into a common ui element.
hamburger menu is more than a full screen length, resorts to default OS scrollbar for overflow (looks awful on windows), could be shortened if redundancies with other global navigation were removed/reduced.
explore products looks visually related to hamburger, is not. its menu shows 9 products, and still has a "see all," way too much for a menu of this style. many of its items are redundant with both the hamburger and the carousel.
A noticeable step up from what they had going on—got to at least give them that! Looks like a start-up's website if you ask me. Maybe they are trying to appeal to a more modern crowd?
So like redesign the home page, and leave the rest of the site as is? Feels really startuppy, for one of the largest banks in America :|
I'm glad they removed the duplicate login form (there was one hidden in a menu dropdown). 1Password would always fill that one in, instead of the one smack in the middle of the page!