Where are the females?
Well, it seems no female developers wanted to show up for the photo shoot. Actually I don't know... it's not like we didn't want any women in our team
Having the scroll direction horizontal is interesting but it kinda makes the hierarchy and general order of content confusing. I didn't realise the company focused on WordPress themes until I clicked one of the framed items. Upon loading the page I'm presented with 3 guys working and some cropped text on both sides.
I'm really not keen on the animated team members, might be just me though.
3/4 of the site is dedicated to the people who are making Wordpress themes... Why should anyone who just wants to buy themes care about the people who built them? The general use case for the site seems off... Even if it were a "studio" website other studios focus 90% of their attention on the work they do and MAYBE have a section for the employees or leadership of the company.
Well, we (not the product) deeply care about our clients, and they care too about the people that are helping them built a great website — simple as that. Without any human factor, we cannot succeed.
Besides, our website is not our main selling place — that's why we get a little further and create something different from our competitors.
Why should we care about the people who made them? The same reason we care when someone makes anything. Yes, the site does seem to be a bit overly focused on the team, but that doesn't mean they shouldn't be highlighted for their work.
I think the design, interactions and animations are pretty well done, Nice job!
Some thoughts, though:
- If your core business is selling WordPress templates (which is what seems to be the case from what I can read), I think you are not doing the best job in telling this. Most of the content consists on short bio's of your designers/developers. Sure, it looks cool, but arguably lowers your conversion ratio.
- I find it somewhat ironic that your own website is not built on WordPress. Of course you could argue that WordPress is not the right tool for this kind of job, but that could also be seen as another argument in favor of point #1.
- When clicking on one of the bio's, I think it should be possible to easily navigate to another bio in a prev/next manner. Would love keyboard arrow keys to be used for this purpose as well.
- Same goes for your templates :)
All in all: the website looks cool, but I think you are not bringing your message across in the best possible way.
Sidenote: the WordPress templates themselves look pretty well thought out. Kudos!
Thanks for the feedback. Appreciate it!
Such a strictly enforced dress code.
We don't have a dress code. That was our day off :))
Infinite scrolling the same content repeatedly makes it incredibly confusing - perhaps there's a better way of handling that with more cues
I personally doubt how confusing it can be. There are some pretty clear sections and I guess after one tour you got the point :) We were expecting this kind of feedback but rather from less tech-saavy people
I'd have to agree that the infinite scrolling is a bit confusing. Seems like a needless break away from convention.
Really like the bio pages and the hover interaction with the themes. There are some really nice parts to the site.
I agree that it was super confusing the first couple times I made it all the way through.
Having some sort of cue at the end… or arrows… or something visual…
… otherwise, it’s a cool and clever design, that small UX thing notwithstanding.
I personally doubt how confusing it can be.
I'm not sure I understand your assertion here. Are you doubting that other individuals couldn't possibly find it confusing? Or are you saying that you don't think it's confusing?
For the record, I personally think the horizontal scroll is not beneficial to the experience and can cause confusion.
I like the website. I felt like I was looking around your studio, if it's what you guys intended as you designed. It may not be the best way to construct the site but I guess it works and at least you guys have a gut to do something differently!
Thanks man! :)
It's a relatively original concept but does requires some fine tuning.
With regards to the homepage I like that they've tried to do something different and new but ultimately the features that make it good also make it poor at the same time, its a tough one.
I do really like the landing pages for the themes though, nice work.
The page took 1.4 minutes to load, and has transferred more than 9 MB... That's not good guys.
Edit: and the video is not actually playing... I'm on Chrome 43.0.2357.124 (64-bit) on OS X 10.10.3
We don't really experience load times that big, not even on 4G. 3G may come close. We will continue on trying to cut down the load but it will mostly stay there
I like the overall design of the all site, and and good looking themes!
just one note: On mobile the lack of navigation and the :hover effects makes it hard to find your infos.
Yeah, the lack of conventional navigation and apparent clickable elements may be a bit confusing, but we really hope the content gets discovered by the user eventually :D
The horizontal scroll is confusing. It definitely shows off your capabilities but I feel it's attractive only to developers.
Just because you can, doesn't mean you should.
If I'm honest it wasn't immediately obvious to me that there was a horizontal scroll. Interesting concept but not for me.