Ask DN: Which B2B companies have the best design?

over 8 years ago from Rachel Cohen, Designer @LinkedIn

Which brands do you think are the smartest about walking the line between professionalism and personality in their design?

11 comments

Ethan Bond, over 8 years ago (edited over 8 years ago )
Palantir has a really coherent brand. A bit vague on the content side of things on the website in my (biased) opinion, though!
6 points
- Daniel Fosco, over 8 years ago
  They do have a reason for vague content, however.
  The true nature and feature-set of Palantir's product remained secret (from the public) for years, and only came to light in a recent government data leak.
  The content is probably meant to communicate their product core value to clients that already have an idea of what it actually does.
  2 points
  - Ethan Bond, over 8 years ago (edited over 8 years ago )
    That's not exactly true. The reason for the vague content and the lack of feature-set is because there is no defined feature-set. It sounds like a platitude, but Palantir as a company is largely a philosophy of how to build software for certain industries, and an ever-growing ever-changing set of in-house tools to assist in constructing that software.
    There's a really great Quora answer somewhere that describes Palantir as a "talent arbitrage" firm, and that's probably the most accurate description you could write. I'm trying to find it but having no luck.
    0 points
    - Daniel Fosco, over 8 years ago
      That's pretty good insight — makes a lot of sense for a product with such a huge feature-set.
      0 points
Clinton Halpin, over 8 years ago
I really appreciate what Atlassian has done with their design systems. Super minimal in product but starting to branch out with some cool illustrations.
https://design.atlassian.com/latest/
4 points
Joey Hiller, over 8 years ago
Surely a lot more that I'm forgetting.
3 points
- David Kizler, over 8 years ago
  Nice list, sent screengrabs straight to Ember.app. This kind of inspiration is often handy, thanks.
  1 point
- Rachel Cohen, over 8 years ago
  This is a wonderful roundup!
  0 points
Leor Maizel, over 8 years ago (edited over 8 years ago )
I'm dealing with that same question––so many SAAS or B2B website look the same!
Here are some of my favorites I've come across either in terms of execution or originality:
These are also generally well done IMHO:
2 points
aroon Sharma, over 8 years ago
http://dootrix.com/
http://www.qubit.com/
1 point
Brian Fryer, over 8 years ago
Tableau Software has great design.
0 points

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