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ASK— Why is (bank) card design so bad?

7 years ago from , Senior UX and Product Designer

Perhaps one of you out there works or has worked for a bank in-house design team before; and I'm wondering why are most card anything but alluring.

6 comments

  • Alexander CollinAlexander Collin, 7 years ago (edited 7 years ago )

    If you're thinking of what is actually printed on the cards it feels like it's in the eyes of the beholder.

    While I might prefer the looks of an Amex Black, the avg. bank-customer ~50yr old thinks it's cute with flowers and a bird 'chip, chip-ing' on a chip and would despise an all black one.

    Amex B

    Swedbank card

    1 point
  • Josh OsborneJosh Osborne, 7 years ago (edited 7 years ago )

    +1 - All of my debit/credit cards are unfortunate looking. That's why I keep my Simple card (which I rarely use) at the top of the stack. It's just so beautiful.

    Simple Visa

    1 point
  • Helen Bess, 4 months ago

    It has to be noted here that banks work harder on a card design today. I think the point is in a big competition. I've recently got a Navy Federal American Express card (I had to address a Navy Federal customer service and become a member of Navy Federal Credit Union to apply for a card, but it was worth it). I should say, its design is good. In comparison to my first cards, I'm pleased with the design of my current ones.

    0 points
  • Tom DelStrey, 4 months ago

    There are some pretty cool designs out there. Maybe not from this bank but they exists

    0 points
  • vernon tucker, 4 months ago

    Absolutely agree, it looks awful.

    0 points
  • Robert BusbyRobert Busby, 7 years ago

    What makes the design so bad?

    0 points