I've really enjoyed posting my projects here so I thought I'd give it another go.
I love advertising. I think the constraints that having to communicate a message / sell something put on the creative process lead to some really beautiful solutions. Living in London I am exposed to a HUGE amount of it, and a hobby I'm sure we all indulge in is trying to work out why some adverts connect with us and why some don't.
This is my first attempt at deconstructing an advert. It's a very interesting piece that Lidl (a discount supermarket) put out in response to Morrisons (a regular supermarket)'s claim that it would match all of Lidl's prices.
Please check it out and give me your feedback.
If you come across any adverts that you would like to analyse please get in touch. I'd love to post other people's analysis in this same space.