Show DN: District Taco Branding (njimedia.com)
over 8 years ago from Alex Sailer, Designer @Focus Lab
over 8 years ago from Alex Sailer, Designer @Focus Lab
Great work. Very thorough.
I'm still unsure which version is the actual brand? The first two images are quite different takes on the name, and there is a third option where the text is curved. A mix of each version is used on different mediums. Visually it all looks very nice, I'm just unsure how consistent the branding is. I hope this feedback helps.
Thanks for the feedback, Rory! We wanted to give the new brand an energetic feel, so we created a system of varying logos. Though they are different, the goal was to unite them through a similar typographic language. Since there are a variety of branding contexts, we thought it was a great opportunity to make an expressive brand with different marks for different applications.
Actually I don't think that design is awesome or really special. actually I think there is nothing special and design looks little cheap. For example better design of restaurant: https://www.behance.net/gallery/18922049/blizej-branding
Nothing personal. regards
Look awesome! Love the exit and entrance signs.
I'm looking to do some cool stuff like this with our design team, to break up the day to day client projects. Off the top of your head, about how much time was spent on the project per week?
Thanks Erick!
This project was one of those things that just kind of filled in the cracks so it's hard to break it down to a weekly hour quote.
If you'd like to give your team a side project, I think 10-12 hours a week would be fine for something more substantial. Otherwise, just stick to the 70:20:10 rule.
Fantastic. Thanks for the info.
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