Isn't this just an equivalent of a pop-up ad? I understand the draw from a marketing and a purely metric perspective, but those reasons don't make this any less annoying.
Am I just uninformed on this trend?
Hi Adnan, you bring up a great point! With tools like this it's really easy to create something spammy looking. I tried to address this here: https://github.com/carlsednaoui/ouibounce#the-philosophy-behind-this-project
You can use tools like this to present visitors with a valuable offer or incentive — it's another way to drive engagement.
Popups tend to be pretty effective despite the fact that they are almost unanimously thought of as annoying. I think this implementation is actually a strong improvement on the traditional pop up that displays after "X" amount of time as that can potentially interrupt the consumption of content. This implementation is only displayed if the user shows an interest in performing some other action in the browser.
While I would almost never suggest using a popup but I feel like this is something I may try because it's much less intrusive.
Great points, Andrew! Please let me know if you end up using Ouibounce (@carlsednaoui) :)
A plugin currently doing an unique job.
Thanks for the link.