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22 comments
Trevor Henry, 9 years ago
A nudge in the right direction
Brandon Jacoby, 9 years ago
How on earth did you notice that?
Jeff Shin, 9 years ago
You open the current Google logo in a tab https://www.google.ca/images/srpr/logo11w.png
You're curious as to what logo10w.png would be, so you go to https://www.google.ca/images/srpr/logo10w.png and look for differences.
Ha! That's awesome. Clever find :)
Jonathan Richard, 9 years ago
Next thing you know, you switch between 1w and 2w furiously.
Bjarke Daugaard, 9 years ago (edited 9 years ago )
Someone accidentally hit the arrow buttons in Illustrator before exporting again
Bruno Daniel, 9 years ago
How did you catch that?!
Nick W, 9 years ago
I saw this on Reddit this morning. I'm guessing he posted it from there?
Bastien Wilmotte, 9 years ago
Thanks Arthur.
David Darnes, 9 years ago
This is news?
Daniel Fosco, 9 years ago
It's mildly interesting and design-related. Checks out.
Stephen Grace, 9 years ago
Ah, finally!
sukumar GV, 9 years ago
Seriously?? O.o
Surjith S M, 9 years ago
Great you found that. But they have changed that 8 mos ago. Not now. Google changed that after an earlier DN Post.
Bilal Mohammed, 9 years ago
I'm curious now.
This is a very small change to the logo. Will they change it EVERYWHERE the logo appears? Make the change reflect in those bajillion places?
If yes, then is it worth the effort? I mean, you have products to work on. This will be like fixing something that was not broken in the first place.
If not, then what's the point of this?
Because, in my current company, the logo needs an ever-so-slight touchup. But we are refraining from it. We feel it's not worth the effort.
Marvin Kennis, 9 years ago
I assume they store the images at different sizes in a central location, and they just link to those few images. They don't have to go around all the pages and change it manually.
I think this post on Reddit is the most likely justification:
http://www.reddit.com/r/typography/comments/26fgq6/google_updated_their_logo_they_moved_the/chqk2a7
Two things: If this was really the reason, I see no reason why they have to take n company wide effort to change all assets everywhere. In the immediate term, they can probably do a change in 'enough' places, and when the asset is pulled in the next iteration of each product, the logo will be updated everywhere. .
Second: I doubt this was a/b tested and the subject of huge discussion as mentioned in the comment I linked, but I could be wrong.
Jake Zien, 9 years ago
Good adjustment, and a great demonstration of the finnicky typographic issues you get when positioning rounded letterforms. (I find you always have to move them a few pixels closer to whatever edge the text is lined up with.) Never noticed before, but since all the letters other than the L have rounded bottoms, the baseline for Google's logotype is pretty ambiguous.
Nils Sköld, 9 years ago
Hahaha, great find!
George Chen, 9 years ago
OP probably knows someone that works there. The minor change is nice IMHO.
Hash Milhan, 9 years ago
it was on reddit this morning. also some one posted the reddit link here on DN.
Aaron R, 9 years ago
Whoops. Didn't notice it was already posted here.
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