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Apple Redesigns Its Environmental Site (apple.com)
over 9 years ago from Vincent Milliken, Designer
28 comments
Jake Lazaroff, over 9 years ago Whyyyyyyyy so many text-as-images D:
Tommy Sadler, over 9 years ago
It's because they want the text to look good on Windows too. Windows does a horrible job of font rendering so this is a fix to the problem.
Bryant Chou, over 9 years ago
No wonder they didn't bother making the site responsive.
Jim Silverman, over 9 years ago
entire paragraphs as images. clickable links unstyled from static text. and substantial contrast issues (particularly on the Toxins page)
yep. sounds like Apple web design.
Alex Holigores, over 9 years ago
It looks as if they only use text for images when using the signature Apple font. Possibly it's a way to protect it's font from being taken and utilize by others. I know there is other similar fonts as well, but just a thought.
Matt McDaniel, over 9 years ago
https://typekit.com/fonts/myriad-pro They could easily use web fonts
Matt Kelsh, over 9 years ago
Apple use their own variation of Myriad Pro. They can either host it for everyone to use (which they won't) or use an image.
Typekit don't have it, and they wouldn't use typekit if it did.
Apple use their own variation of Myriad Pro
Ah, of course. I'd forgotten that but, now that I'm writing this, I don't know how I could have.
Marvin Kennis, over 9 years ago
While you're right on the contrast issues, what's the problem with having text as images? It probably saves you (minimal) bandwidth (as the parts of the images covered by the text contain less image data), it displays well, and it saves developers a lot of time.
Certainly doesn't display better than web rendering. That body text is much crunchier than it needs to be.
Jake Lazaroff, over 9 years ago The images are transparent PNGs so the underlying images are not "covered" by the text. More images, more HTTP requests, more bandwidth, more to download, less flexible, harder to maintain… there are myriad problems, if you'll pardon the pun :)
particularly on the Toxins page
You mean on the colored element dots? The weights could be a little beefier but I wouldn't call that a substantial contrast issue.
text on hero image.
Ah, on the PAGE, my bad.
Spencer Holtaway, over 9 years ago
I love that solar array photo up top. Makes me want to quit my job and become a photographer. Oh wait, I think about that every day anyway.
C___ F_____, over 9 years ago (edited over 9 years ago )
hahaha
Arno Di Nunzio, over 9 years ago
Still glad to see that Apple is always thinking mobile first.
Dan Ottenad, over 9 years ago
Is it ironic that the solar arrays are pointing away from the sun? or am I reading to much into this.
Account deleted over 9 years ago But dat lens flare…
Edit: This was a duplicate comment from a DN error…
I think it's so weird that Apple videos don't go full-screen.
Account deleted over 9 years ago How big is your monitor? I'm sure apple's analytics tell a different story than what you would assume.
13-in MacBook Air. There's no option to expand the player and "Large" is 848 wide. I wouldn't call that large.
I'm sure apple's analytics tell a different story than what you would assume
Wat
Account deleted over 9 years ago (edited over 9 years ago ) What I mean is that Apple's site probably gets a ton of traffic from devices that don't have big viewports and that might have an influence on why their videos aren't that large.
Edit - just now realizing you were talking about full screen and not full width ¯_(ツ)_/¯
Account deleted over 9 years ago (edited over 9 years ago ) Apparently works in Safari :/
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