• Jim SilvermanJim Silverman, 9 years ago (edited 9 years ago )

    am i doing it right?


    43 points
  • Mr Kyle MacMr Kyle Mac, 9 years ago

    First go at being pro.. Image alt

    23 points
  • ben johnstonben johnston, 9 years ago (edited 9 years ago )

    Ya'll need to relax. Tools like this do not alter demand for professional design in any way; they just make the internet easier to look at by helping those who don't need (or can't afford) professional design create a “logo” without Microsoft Word's clip art.

    Like me.

    22 points
  • Piet AukemanPiet Aukeman, 9 years ago

    That was fast:

    UPDATE: We've seen a number of comments online about Squarespace Logo being positioned as a replacement for professional designers. Squarespace Logo is a basic tool for individuals and small businesses with limited resources to create a simple identity for themselves. It is not a replacement for the brand identity a professional designer can craft and deserves to be compensated for. We expect Logo, much like Squarespace itself, to drive more people to appreciate the importance of design, leading to increased demand for professional creative services. Similarly, the fees generated by Squarespace Logo are used in part to compensate the graphic designers who contribute their work to The Noun Project.

    17 points
    • Evan KnightEvan Knight, 9 years ago (edited 9 years ago )

      Looks like Squarespace is on DN. I now like Squarespace.

      2 points
  • Todd Smith-SalterTodd Smith-Salter, 9 years ago (edited 9 years ago )

    This really bothers me. These guys should know better than to devalue what others in the same industry do for a living.

    15 points
    • alec salec s, 9 years ago

      100% agree. :(

      1 point
    • Joe BarberJoe Barber, 9 years ago

      I disagree.

      Think of it this way: Have you ever had a family member ask you to make a logo for them, but you don't the time/drive/desire/whatever to do it? Send them to Square Space. They were never in the market to pay designer to develop a brand for them, they just want a cheap logo that looks good.

      I do this all the time with websites. I hate making things for friends or family because it always ends up being way more time than I want to dedicate and can ruin an otherwise good relationship.

      But I know if I send them to square space they're going to be able to build the site themselves, and it's not going to look like a pile of shit, and they aren't going to be conned into buying a bunch of extra garbage.

      If you really think that this is Square Space devaluing logo design, then why didn't you think the same of them about web design?

      42 points
      • Jake Lazaroff, 9 years ago

        100% agree :)

        2 points
      • Er. F.Er. F., 9 years ago

        If you really think that this is Square Space devaluing logo design, then why didn't you think the same of them about web design?

        To me it looks like Squarespace/Wix/etc are strategically going after the low end out of the web design market—jobs that normally would go to freelance web designers. Is that not what they're doing?

        0 points
        • Joe BarberJoe Barber, 9 years ago

          That is what they're doing, but I'm not sure why you think that low end = freelance. Most of these people can't afford to hire a good freelancer.

          2 points
          • Tim GauthierTim Gauthier, 9 years ago

            Exactly, these are the people who would have been rejected from us as clients anyhow.

            0 points
      • Al HaighAl Haigh, 9 years ago

        Well said.

        0 points
      • Todd Smith-SalterTodd Smith-Salter, 9 years ago

        I don't disagree with your sentiment. Squarespace have strategically placed themselves in the design marketplace as a product to do-it-yourselfers. In the scenario you've described above, I would be happy to send a family member or friend to Squarespace to create their own logo. I do have a problem when anyone insinuates that creative design is on the same level as a simple tool as this one.

        When you want a new chair, you have several options before you: 1. Buy a chair from a box store (Ikea, etc.) 2. Buy a chair from a craftsman 3. Make your own chair

        Unless you're a craftsman yourself, or have the knowhow to fake it until you make it, your chair is going to be technically deficient to both options 1 and 2.

        If you have the money, which means you likely don't have time, you're going to buy a chair.

        0 points
    • joe andersonjoe anderson, 9 years ago

      Markets/innovation will always move towards being more efficient, to ignore this is a huge mistake

      2 points
    • Jake Lazaroff, 9 years ago

      Isn't Squarespace's entire business "devaluing what others in the same industry do for a living"? They run a service that makes it easy for anyone who's not an engineer to build a website/blog/online store/etc.

      Maybe when the bar for something like creating a logo or a website gets lowered, the right thing to do is: be happy that it's now accessible to people for whom it would otherwise be infeasible. Instead of complaining, push the boundaries of your craft even further and make things that these tools can't.

      10 points
    • Jim SilvermanJim Silverman, 9 years ago

      the people who will use this seriously are not the ones who you want as clients.

      11 points
    • James ZhangJames Zhang, 9 years ago (edited 9 years ago )

      Really? Just because there is something that makes it easier for someone to do something that you do as a part of your profession, it devalues your profession? That seems rather pompous.

      By this logic, cab drivers devalue public transit and Instagram devalues every photograph ever taken.

      5 points
  • Sacha GreifSacha Greif, 9 years ago

    If you think this is devaluing design, I'm guessing you also never eat at McDonalds because it "devalues cooking", right? And while we're at it, maybe we should close down Ikea too? You know, because it "devalues furniture". Or does the "devaluing" argument only apply to your profession?

    12 points
  • Joshua SortinoJoshua Sortino, 9 years ago

    To all of the designers feeling threatened by Squarespace's new service: You should be ashamed of yourselves.

    We design things every day that potentially replace humans with apps and services. It's ridiculous to pick on a product capitalizing on the same principles we encourage.

    You sound like the taxi drivers who are throwing tantrums because Uber is disrupting their industry.

    11 points
  • Mathieu MayerMathieu Mayer, 9 years ago

    I don't see what's wrong about this. People who don't want to spend any penny in their brand identity have finally a way of doing their crap without spamming our inbox with cheap requests like "I need a logo for next week-end. My budget is very tight; I can't probably spend more than $300 but I give you complete freedom so that could look very good in your portfolio!".

    Win-win situation. Thank you Squarespace.

    11 points
    • John FlynnJohn Flynn, 9 years ago

      $300 seems like a princely sum compared to some of these requests.

      2 points
    • Nick WNick W, 9 years ago

      I'm curious: did you come from a design background/education or a development education/background?

      0 points
      • Mathieu MayerMathieu Mayer, 9 years ago

        I don't see what my background has to do with my opinion? I just don't understand people saying that Squarespace is helping to depreciate the work of professional designers by providing the masses with free and not so ugly logos.

        Everyone can read and write. There're millions of blog out there, I still pay to read Murakami Haruki or Stephen King. Tools (especially when automated) don't make you a designer. And I genuinely think that people get it! People who don't would have been shitty clients anyways.

        0 points
        • Nick WNick W, 9 years ago

          I didn't mean to come off hasty or anything.

          I've just noticed that as the design and development domains have become more intertwined, people with design backgrounds often have a similar opinion and dev backgrounds have similar opinions as well. I've noticed this usually when sensitive issues around plagiarism and the value of design [yes. I'm aware that I may be overgeneralizing]

          Just thought your opinion was a somewhat interesting datapoint in that observation.

          0 points
          • Mathieu MayerMathieu Mayer, 9 years ago

            Got you. I'm usually on the defensive when it comes to this "background" thingy. FYI, I have a masters in BA. Digging my hole in this industry the hard way.

            0 points
  • Jonathan CourtneyJonathan Courtney, 9 years ago

    If you're a skilled, intelligent designer, this should NOT be of concern to you.

    Really, designing will become easier and easier for people wanting to make their own sites, products. You have to find other ways to add value and stay relevant if you feel threatened.

    Also, that dog logo is totally sweet, check the movement lines on the tail brah!

    Kisses, J

    10 points
  • Shahruz ShaukatShahruz Shaukat, 9 years ago

    Squarespace's "Website Builder" product effectively eliminated all demand for talented web developers. It's a shame they're going after designers now as well.


    8 points
  • Ian GoodeIan Goode, 9 years ago

    Are we really going to keep kicking up a fuss and feeling threatened every time something nibbles at the bottom of the market?

    8 points
    • Tanner ChristensenTanner Christensen, 9 years ago

      I don't think it's about competition or feeling threatened, it's about symbolizing what logo design is and can do.

      There's a timeless debate that things like kerning, ratio, typeface weight in relation to symbol symmetry, etc. can make a logo sing. Even if that stuff is subconscious, it's arguably there.

      But that argument goes out the window when Joe can throw something together online, for free, without much thought.

      3 points
      • Ian GoodeIan Goode, 9 years ago

        it's about symbolizing what logo design is and can do.

        That's part of our job though. The existence of tools doesn't change having to qualify your work to the customer. I'm not a freelancer so maybe I'm out of touch with the market right now but from my perspective the value of good design in the public eye has grown faster than the likes of this and 99designs can drag it down. Am I wrong? Is it getting harder to find work?

        Every industry has the low end of the market nibbled at by advancements in technology and the empowerment of 'Joe'. It's a great time to be Joe, actually.

        1 point
      • joe andersonjoe anderson, 9 years ago


        3 points
  • Nick de JardineNick de Jardine, 9 years ago

    Just another step towards devaluing a profession.

    8 points
  • Caleb WintersCaleb Winters, 9 years ago (edited 9 years ago )

    I think this is amazing. It provides novices with a nice set of safety gloves for creating a logo.

    • Choose from a pre-selected set of typefaces and symbols.
    • There's no option to add shitty effects like drop shadows, gradients, etc.
    • It guides the user towards creating a clean, iconic mark.

    I'd rather see logos from this tool than from PowerPoint or sloppy Photoshop. Get a grip guys, this isn't going to cut the demand for designers, it's going to prevent worse logos from being created.

    7 points
    • Ed LeaEd Lea, 9 years ago

      There's no such thing as a shitty effect, only a shitty use of an effect.

      It's still entirely possible, in fact likely, that you'll see just as many shitty logos.

      2 points
      • Caleb WintersCaleb Winters, 9 years ago

        There's no such thing as a shitty effect, only a shitty use of an effect.

        Fair enough, but omitting tools for effects that are often abused goes a long way towards ensuring a decent outcome.

        1 point
  • Dan BDan B, 9 years ago (edited 9 years ago )

    Image alt It's not about being threatened that's the problem; it's about people's perception of the value of good design.

    7 points
    • Patrick LewisPatrick Lewis, 9 years ago

      Completely agree. I'm not worried about losing clients to Squarespace because that's not the market I cater. However, with ads like Moto X "Whatever you are + designer" and now Squarespace logo, the perception is "anybody can do it." As we'd all agree, that's not the case.

      0 points
    • John LockeJohn Locke, 9 years ago

      Your job as a designer is to educate your clients to the value of good design. It's not their job to know it already.

      0 points
      • Daniel FoscoDaniel Fosco, 9 years ago

        It definitely is, but it shouldn't be (your job). You don't see an electric engineer having to convince his clients of the value of good electric engineering.

        It is what it is, but I do think we should aim towards a market in which "justifying your existence as a professional" is not part of the job description.

        1 point
  • Account deleted 9 years ago (edited 9 years ago )

    Anyone here use stock photos? If you do, you're guilty of devaluing the whole profession of photography by not hiring a real professional to do the job.

    6 points
  • César MigueláñezCésar Migueláñez, 9 years ago (edited 9 years ago )


    5 points
  • Marc EdwardsMarc Edwards, 9 years ago (edited 9 years ago )

    Here’s one I made.


    3 points
  • Chris GillisChris Gillis, 9 years ago

    I'm in the design business and I've been pointing people that need a simple website towards virb.com for a while. I don't see anything wrong with steering the same type of person towards logo builder if they need a logo.

    This type of business/person/hobbyist is not my customer, nor should they be.

    3 points
  • Maurice CherryMaurice Cherry, 9 years ago

    There are a few of these types of sites around, and I usually suggest them to clients who come and say they're "on a budget" or "want a discount" without discussing what they need.

    You want a free logo? Go use their shitty product, but you get what you pay for. I guarantee people will still balk at that $10 for a high res PNG.

    3 points
  • Bitter GreenBitter Green, 9 years ago

    GREAT! This is just what the world needed: another crappy tool for non designers believe they have mad design skills...

    A library of basic forms, some text on it and... BAM! I can do a logo!

    Just sad.

    3 points
  • Tom WoodTom Wood, 9 years ago


    It's a cool tool, it's well implemented and easy to use.

    You can't overlay multiple shapes/icons, you can't use create custom shapes, you can't use mask, etc, etc, etc.

    Totally not worried. If anything this will weed out the crappy freelancers charging £15 for a logo. They are the ones devaluing the industry. See here: http://bit.ly/1ipG4l3

    2 points
  • Mr FannybatterMr Fannybatter, 9 years ago (edited 9 years ago )

    If you have a low budget job that you feel is beneath you then please give it to a student/junior designer.

    You may feel that as a design professional that the Squarespace logo generator doesn't affect you directly. Well it affects our young designers who would otherwise compete for spec work (99 designs).

    2 points
  • Jamie MartinJamie Martin, 9 years ago

    I'll assume this is the first iteration and will wait for more.

    2 points
  • Thomas PetersenThomas Petersen, 9 years ago

    SquareSpace is in the business of making it easy for people without coding or design skills to run their own site.

    Lets not forget that Photoshop and illustrator where once such tools.

    1 point
  • Casimir MorreauCasimir Morreau, 9 years ago (edited 9 years ago )

    Hey guys,

    Just want to chime in, these are further progression of a trend the economist recently did a whole piece on:


    "Even if new jobs and wonderful products emerge, in the short term income gaps will widen, causing huge social dislocation and perhaps even changing politics."

    These trends are much wider than design or media, and the coming 10 years will be a rough time, for lots of industries...

    We can all aspire to be like pentagram or wolf ollins, and charge top dollar, but in reality a lot of design/work is for the middle class & smaller companies... Most of this will be replaced and automated.

    For example: Alt text

    They predict that 99% of all working accountans will be redundant in the next 2 decades...

    So i'll be happy not to have an accountant, but will the accountant be happy?

    1 point
  • Henrique Alves, 9 years ago

    I don't understand the rage here. We have many tools to design/develop in the browser but I don't feel this downgrade our work as developers. If you're a talented designer you shouldn't be worry. Machines will never replace the hand-crafted work.

    1 point
  • Jeremy TreudenJeremy Treuden, 9 years ago (edited 9 years ago )

    Whether or not it's good for the industry right now, this application is pretty slick. Yes, this may help the lay-person design a logo at slightly higher quality with less work... but guess what... they still have no real design knowledge. Now, we can correct their many mistakes and completely revamp their "brand" aka logo to something lasting.

    Let's just never stop upping our game and educating clients with good design. If we cease to grow as a community, things like this will end up stopping us.

    0 points
  • Nick WNick W, 9 years ago

    Really torn at this being positioned the way it has.

    I understand they built it to be a logo builder, but it's a simple way to introduce people to graphics with a contemporary clip art gallery.

    I dunno.

    0 points
  • Robin , 9 years ago (edited 9 years ago )

    Read through the comments and all I could think is the people that are anxious/angry over this must just feel threatened by it. If you see yourself in direct competition with a $10 logo maker then, in the cold light of day, you're probably not fantastic at what you do.

    Things like this aren't new and they won't be going away so put down the pitchforks and just leave squarespace to their hustle.

    0 points
  • Blake SimkinsBlake Simkins, 9 years ago

    I lost a ton of respect for Squarespace. I am not worried about it effecting the industry. Simply put, I did not expect it to come from a company like Squarespace. Shame.

    0 points
  • Clark WimberlyClark Wimberly, 9 years ago (edited 9 years ago )

    Lol at all the 'devaluers' in this thread. I bet you all had plenty of shit to say when Google Web Designer came out a few months back. Anyone still using that? Know anyone that is?

    0 points
  • Jamie WilsonJamie Wilson, 9 years ago

    I'm not worried about this. If what you are selling is the ability to make something look pretty with nice shapes and colors, you should be worried that your skills won't be needed in the future.

    If you are valued as a designer because you are able to achieve specific results and have the ability translate business problems into visual solutions, then you have nothing to fear in this tool or the next one that comes out.

    0 points
  • Josh OsborneJosh Osborne, 9 years ago (edited 9 years ago )

    I would be interested to hear what some of the Noun Project contributors think about this. I'm sure they had to approve the inclusion of their specific icons, but I would love some insight.

    Anyone round' these parts have their icons included?

    0 points