Truth be told, if you don’t have a proper Google Ads - Shopify integration and follow the best practices, it means something quite costly for you: losing a lot of money. You may complain about your Google Ads integration and the problems & errors & inaccuracies related to that. Also, your product feed, conversion tracking, and remarketing setup might disappoint you at some point.
The thing is, without a solid & steady setup, you cannot expect great results from Google Ads because it’s impossible for you to optimize your ad campaigns or spending. We have prepared this ultimate guide to let you have an accurate Google Ads Integration with your Shopify store.