Thank you for sharing.
I know it takes an enormous amount of time and energy to push through an internal rebrand project. So big congrats on that. I would be curious to read a medium article about it.
Speaking of your medium article, just want to highlight a few of your sentences:
"Designing a color palette that appeals to all, feels distinctive..."
"Indeed Sans, our custom typeface, is contemporary and personal thanks to shapes reminiscent of handwriting. It adds warmth, clarity, and positivity to our brand voice in expressive moments, underscoring the empathic way we support people through some of the most exciting — and challenging — parts of their career journeys."
"A motion system with a simple, yet dynamic character brings our brand personality together. Intentional movements lead our audience forward and unify our brand expressions with fluid strokes."