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How does your marketing team create graphics?

23 days ago from , Digital Art Director

I'm thinking of ways to let our marketing team be in charge of creating graphics / images for blog posts and such. Staying on brand is the number one priority so I'm looking into designing templates for them to use.

My first thought was to use Photoshop, but it has steep learning curve and licensing Creative Cloud for multiple users is hard. I'd also want it to be web app for even easier access. So would Figma work? I use it for interface design all the time but I'm not convinced how well it's suited for this job. I've heard about Canva and Visme, but have no experience with either.

So how has your team solved this pickle? What is the best design tool for the job or am I better off hiring a junior marketing designer? Would love to hear any input.