I'm wondering how accessible (and probably universal) choice of the white circle in the logo might be.
Although it seems like this is done on purpose and they going to adjust the color according to the background and in this case, it makes a lot of sense.
looks weird on the car, but i like where their heads are at.
Seems to be a trend amongst huge companies. I remember Juventus also simplified their logo a lot 1-2 years ago.
Still salty about the Juventus one. It's too much like a sportwear brand than a football badge now. I honestly thought they had one of the best badges anyway, it was gorgeous.
Not a fan. It looks more like a car toy logo. The previous one with black felt bold with a premium feel.
It looks like they're taking a similar direction to what Volkswagen did with their one too. I think it looks nice on their future vehicle/concept vehicles.
What works well for VW is that they simplified to just lines, but BMW can't quite do that without rethinking the circle and quadrants. So it feels like a half-step towards that simpler direction without committing to go all the way.
It does feel like a half step... They could've removed the outer white outline to free the letters a bit. They felt contained with the black background... now the letters feel squeezed.
Urgh, looks cheap. In marketing it may work, but on the vehicle? Nah.
If they kept the black band but dropped the letters it would look really good. BMW has enough brand recognition to not need spelling out, and the flat design just highlights how awkwardly placed the letters really are.