I'm curious to see if you did qualitative research to understand what might have been wrong with the page before to confirm that some of your changes solved those issues?
Average time on page doesn't mean that much as you mentioned!
We know that the metrics presented by us is by no means as extensive as it could've been. What metrics would you suggest would be of more value in such a comparation?
First thing you need to ask yourself is: What's the goal of that page? and then: What's the best way to measure if we reached that goal?
If I can take a wild guess, I'd assume the goal is to sell the actual template. So conversions would be the main metric you want to measure here.
Unless you measure that, you won't really know if it's better or worse than before! (ps: I've ran a lot of experiments and we get surprises allllll the time)
When I'm viewing products like this, I like to see more of it without additional clicks. Maybe show the page examples by default?
So you mean by showing it directly after the description? Interesting proposition. We'll take it into consideration :)
However there is another advantage for showing it only after click. This way, we don't initially load the images only after the user switched the tabs. That means a lower load time overall.
I thought this would be an interesting read for the DN community. I provided before & after screenshots of our product page. Let me know what you think!
Always interesting to see the insights of the redesigns.
This redesign was a WIP for us for about a month. Lots of changes on the back-end side as well. We have some more data from heatmaps as well, we may update the article accordingly in the coming weeks!