1 comment

  • Evan Ames, almost 2 years ago

    I'm glad that these types of tools are being built. LTV, CAC and their ratio are too often miscommunicated or not shared at all with the company. As designers, this is yet another data point to consider when understanding how to improve the business and the customer experience.

    The explanations and the value of why this is important on the site is great as well.


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