After 3 years of being a Strava power user, it was time to dig into why I never went premium... 3 redesigns to convert more users (growth.design)
over 3 years ago from LX Lavallee, Co-founder @ Growth.Design
over 3 years ago from LX Lavallee, Co-founder @ Growth.Design
If you're a Strava fan, I'd be super curious to hear your thoughts on the "controversial" premium redesigns I made. What do you think Strava should do to bring in more SUMMIT members to become profitable?
Cheers!
I use Strava almost everyday! Leaderboards are key to the experience ;) so I'd be somewhat disappointed if they made that premium. Maybe I'd buy then since it's pretty cheap. Nonetheless, love your first redesign of activity summary!
I feel you Richard, it breaks my heart too, since I'm such a competitive guy! Like I said, I have a strong feeling it's probably their feature with the highest willingness to pay!
Micro Trials, first time I hear this. Sharp, I might use that.
Cheers! It's funny because it's while making this case study that I realized it could be a fun way to show value and demonstrate what people would get if they upgraded without them having to ask for it.
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