What's the story behind your portfolio/personal logo?
over 3 years ago from Lucas Debelder
I'd like to know.
over 3 years ago from Lucas Debelder
I'd like to know.
I'm pretty happy with mine, I wanted to have a RR monogram for myself. I try to portrait some of my / or want to characteristics (short, modern but classic, clean)
Here it is https://www.ramiroruiz.com/logo.svg
This has lots of character.
You must have had fun making that
Thanks, I did! a lot of crappy variations in the process as always.
I have been using the handle threesided for a really long time, and I liked skulls. I wanted something emblematic that combined those two features and landed on this. This was the 2nd version and I've used it for the last 5-6 years probably. I tried updating it, but nothing has topped this one for me!
just a simple WV monogram I agree with Greg D, personal logos/monograms are kinda lame. if it takes you longer than an hour to make one, you're probably overinvested
Ever since I was old enough, I was signing papers using my initials AC. Which then turned into @ since it mimics the AC and was easy to sign.
Now that I work within the web industry, it made sense to use that as my personal branding. You can see it in use on my personal website https://alexcarpenter.me/
I got AC over here too. From a pretty young age, I had a fascination with trying to create a logo for myself. Spent years looking for that great AC monogram... then I found it. But someone else made it, and it wasn't even their initials!
Eventually I landed on this (subtle paper motif, since it always comes back to pen and paper):
I don't think I've ever seen a good personal logo. They're unnecessary and tacky IMO.
Agree that they are unnecessary (is any logo "necessary"?) but respectfully disagree with the rest, at least as a matter of course. There are definitely tacky ones but I don't think that's by definition.
I've seen loads that I absolutely adore and think are incredibly tasteful. Especially when the designer does something that would never work as a corporate mark.
As examples, I think James White and Malika Favre's marks really distil their practices into one small, visceral form. Shyama Golden's sadly defunct llama was a perfect calling card for her. Raku Inoue's riff on a traditional Japanese stamp speaks to his heritage, aesthetic and values. Not to mention the people who come from lettering or street art and bring those traditions into their marks.
I don't have a personal logo – but I do have some branding that I follow from my website, resume, and business card. I don't think it's necessary for some designers, for others, I feel like it's critical. If you're a brand designer and you're applying to work at a big time agency without a logo – probably not goin look so great. If you're a UX designer with not the best visual design chops, maybe don't make a logo, just pick a nice typeface and write out your name.
I tend to side with Sean Wes when he says, "a cheap business card is worse than no business card." In other words, if you can make a nice logo and you're trying to get jobs that require visual design chops a personal logo can be a really great way to get people to notice you.
On the other hand, if you're new or not great at visual design, it's better to speak to your skills rather and show poor skills and remove all doubt that you in fact, not a good visual designer
I think that might be oversimplifying it a little. You definitely need to be able to show your chops to book identity work, but you can do that through a portfolio. Thinking about someone like Mackey Saturday who hasn't invested particularly heavily in his own identity.
On the other side of that, branding yourself can be a differentiator/positioning tool for all kinds of design professionals, regardless of discipline. Of course, you'll be judged more as a specialist (see web designers and their websites).
The idea that not having a personal logo is going to affect how you are viewed when you for a job is ludicrous. People look at your work, even if you are doing branding as a profession.
(is any logo "necessary"?)
When I used to be a little punk I really liked graffiti, skateboarding, street art, and hip hop culture in general. Now that I'm slightly bigger but certainly older punk these things never let go. And I always wanted to keep the spirit and style of the culture somehow in my professional career. Thus translating it into my personal logo/brand felt like a good way of doing it.
I based mine off my heritage as well as my passion for history and the arts. Originally from the Isle of Man, I wanted something which referenced Celtic design with edgy typography (Archibald Knox is a hero of mine). Also using the typography as a means for replicating the nation's flag design. The colours felt sophisticated, which I would hope is reflected in my design!
Here it is: https://dribbble.com/shots/3959583-Stu-dio-Re-brand
Big fan of rules, systems, grids, etc. so it made sense to me to go for a logo that was geometric with precise measurements and some aspects of a ruleset and grid system. Came up with this many years ago and refined it a couple years back: https://dribbble.com/shots/4032551-Logo-refinement
Fun question! Do you have one Lucas?
My personal logo, which I often use as a visual pseudonym in place of my own name, has a pretty simple appearance.
The story behind it is pretty drawn out, but it generally represents a few core themes:
You can see it on my personal site here: umi.io
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