Why Designers Should Do Their Own Usability Tests(blog.simplease.at)

over 8 years ago from Daniel Winter, Designer & Developer

  • Stefan RösslerStefan Rössler, over 8 years ago

    Thanks again for your insights. It's a great way of learning for me :)

    I'd like to ask you one final question: when you talk about "testing hypotheses" what exactly do you mean by that? Testing sketches, mockups, MVPs or maybe only marketing headlines via Google AdWords? Or something completely different? And is it a qualitative or more quantitative approach? Or doesn't that matter at all?

    Sorry for claiming to ask you one final question and then writing 5 question marks in one paragraph. I appreciate every tip you can share.

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    • Nick MNick M, over 8 years ago

      Really, "testing hypothesis" means testing whatever is quick enough to articulate a potential solution to an already-articulated design problem. That potential solution could be as small as a copy change or as big as a layout change. It depends on the design problem you're encountering.

      The approach itself is qualitative, hence the "Lean." The objective is to get to a hypothetical solution as quickly as possible, qualify or disqualify it on its merits, and then refactor to stabilize as needed.

      1 point
      • Stefan RösslerStefan Rössler, over 8 years ago

        Thanks for your explanation. I definitely take a closer look at "testing hypotheses". I'll try to "google" the rest myself … thank you very much :)

        1 point