Squarespace announces new logo builder(blog.squarespace.com)

9 years ago from Seth Kasky, Designer at Deskpass

  • Tanner ChristensenTanner Christensen, 9 years ago

    I don't think it's about competition or feeling threatened, it's about symbolizing what logo design is and can do.

    There's a timeless debate that things like kerning, ratio, typeface weight in relation to symbol symmetry, etc. can make a logo sing. Even if that stuff is subconscious, it's arguably there.

    But that argument goes out the window when Joe can throw something together online, for free, without much thought.

    3 points
    • Ian GoodeIan Goode, 9 years ago

      it's about symbolizing what logo design is and can do.

      That's part of our job though. The existence of tools doesn't change having to qualify your work to the customer. I'm not a freelancer so maybe I'm out of touch with the market right now but from my perspective the value of good design in the public eye has grown faster than the likes of this and 99designs can drag it down. Am I wrong? Is it getting harder to find work?

      Every industry has the low end of the market nibbled at by advancements in technology and the empowerment of 'Joe'. It's a great time to be Joe, actually.

      1 point
    • joe andersonjoe anderson, 9 years ago


      3 points