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Squarespace announces new logo builder(blog.squarespace.com)

9 years ago from Seth Kasky, Designer at Deskpass

  • Joe BarberJoe Barber, 9 years ago

    I disagree.

    Think of it this way: Have you ever had a family member ask you to make a logo for them, but you don't the time/drive/desire/whatever to do it? Send them to Square Space. They were never in the market to pay designer to develop a brand for them, they just want a cheap logo that looks good.

    I do this all the time with websites. I hate making things for friends or family because it always ends up being way more time than I want to dedicate and can ruin an otherwise good relationship.

    But I know if I send them to square space they're going to be able to build the site themselves, and it's not going to look like a pile of shit, and they aren't going to be conned into buying a bunch of extra garbage.

    If you really think that this is Square Space devaluing logo design, then why didn't you think the same of them about web design?

    42 points
    • Jake Lazaroff, 9 years ago

      100% agree :)

      2 points
    • Er. F.Er. F., 9 years ago

      If you really think that this is Square Space devaluing logo design, then why didn't you think the same of them about web design?

      To me it looks like Squarespace/Wix/etc are strategically going after the low end out of the web design market—jobs that normally would go to freelance web designers. Is that not what they're doing?

      0 points
      • Joe BarberJoe Barber, 9 years ago

        That is what they're doing, but I'm not sure why you think that low end = freelance. Most of these people can't afford to hire a good freelancer.

        2 points
        • Tim GauthierTim Gauthier, 9 years ago

          Exactly, these are the people who would have been rejected from us as clients anyhow.

          0 points
    • Al HaighAl Haigh, 9 years ago

      Well said.

      0 points
    • Todd Smith-SalterTodd Smith-Salter, 9 years ago

      I don't disagree with your sentiment. Squarespace have strategically placed themselves in the design marketplace as a product to do-it-yourselfers. In the scenario you've described above, I would be happy to send a family member or friend to Squarespace to create their own logo. I do have a problem when anyone insinuates that creative design is on the same level as a simple tool as this one.

      When you want a new chair, you have several options before you: 1. Buy a chair from a box store (Ikea, etc.) 2. Buy a chair from a craftsman 3. Make your own chair

      Unless you're a craftsman yourself, or have the knowhow to fake it until you make it, your chair is going to be technically deficient to both options 1 and 2.

      If you have the money, which means you likely don't have time, you're going to buy a chair.

      0 points