5 Things Every Landing Page Should Have(toolbox.humandeluxe.com)

over 1 year ago from Johannes Ippen, Human Deluxe Design Studio

  • Johannes IppenJohannes Ippen, over 1 year ago

    The difference though: Show YOUR face – let me explain!

    We are so used to seeing stock photo models, stolen social media images or AI generated images of Humans that the simple act of showing a Human face is not helping much with gaining trust anymore.

    In spite of the mass of new offerings, startups, products etc., getting trust from your potential users is key: Who is making the product? Are they even real? Can I identify with them from a cultural and diversity standpoint? Will they understand me & help me solve my problems?

    In that regard, showing who YOU are, using your personal brand to drive a product or service is more important than ever!

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    • Greg O, over 1 year ago

      I do agree about the "YOUR", but not about trusting a product because of a face. This idea produces a huge biais based on stereotypes (or even on the quality/smile of the picture). When I pick a product, I'm interested in the product, either it is done by that person or another, it doesn't matter if the product does what I need and does it well. Also, basing the idea that the product might be good because of a face is too much a tinder-world, but what is important if you talk about WHO is the conversation/the story, not the look.

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